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All else equal, the price elasticity of demand for small-budget items such as soap tends to be __ than the price elasticity of demand for big-ticket items such as flat-screen TVs.

All else equal, the price elasticity of demand for small-budget items such as soap tends to be __ than the price elasticity of demand for big-ticket items such as flat-screen TVs.
A.lower
B.very high
C.the same
D.higher
正确答案:lower