Which of the following is not correct about a brand?

Which of the following is not correct about a brand?
A.A brand is a name or trademark connected with a product or producer.
B.A brand is only a label of a product or company.
C.A brand represents a set of values that the company wants the consumer to associate with its products.
D.A brand’s values go beyond the need for quality or durability.
正确答案：A brand is only a label of a product or company.