智慧树知到《创新设计思维（Design Thinking for Innovation）》章节测试答案

智慧树知到《创新设计思维（Design Thinking for Innovation）》章节测试答案
第一章单元测试
1、Which stage of the design thinking process is about making ideas real， and developing a strategy to introduce them to the marketplace and/or the organization？
A.Implementation
B.Inspiration
C.Investigation
D.Ideastorming
正确答案：Implementation
2、In “the Age of the Customer” experience design matters greatly， because shoppers have； ， according to Manish Madhvani.
A.endless choice
B.joy and delight
C.more friends
D.new ideas
正确答案：endless choice
3、Don Norman believes that the best approach to usability design is（）.
A.multidisciplinary
B.virtual
C.gamified
D.luxurious
正确答案：multidisciplinary
4、A “wow” experience always（）， according to Michael Hyatt.
A.competes on price
B.exceeds all expectations
C.has cultural relevance
D.makes brands world class
正确答案：exceeds all expectations
5、Creativity is hard work， and that is because it is 85% innate talent.
A.正确
B.错误
正确答案：错误
6、People who are curious about other people develop this skill：.
A.synchronicity
B.serendipity
C.emotional intelligence
D.empathic intuition
正确答案：emotional intelligence
7、In the research on entrepreneurial innovation， these 3 C’s are linked to the ability to come up with novel and feasible ideas：.
A.Communication， Creativity， Connectivity
B.Curiosity， Commerce， Community
C.Creativity， Curiosity， Connections
D.Community， Curation， Creativity
正确答案：Creativity， Curiosity， Connections
8、Research shows that for people to be regularly and productively creative， they need to let ideas ；， so as to give their unconscious mind a chance to keep working on the problem.
A.personify
B.evaporate
C.incubate
D.metamorphose
正确答案：incubate
第二章单元测试
1、“Sometimes you have to walk a mile in someone else’s shoes in order to respond creatively.” What process does this describe？
A.Empathic design.
B.Impulse purchases.
C.Social networking.
D.Serendipity.
正确答案：Empathic design.
2、Why did Nespresso do field testing in shopping malls and hair salons？
A.Most high-end cafes do not serve espresso in pods.
B.Goal was to design solution that appealed to women consumers.
C.Journey maps show most coffee is consumed in these spaces.
D.Beauty and fashion are important parts of the coffee experience.
正确答案：Goal was to design solution that appealed to women consumers.
3、Coursera online learning and Netflix online media streaming both offer consumers ；.
A.multimodal engagement
B.deep personalization
C.earned media
D.WOW experience
正确答案：deep personalization
4、When people participate in consumption as cultural custom， for example， buying birthday or wedding presents， this is an expression of their need for； .
A.safety
B.accomplishment
C.novelty
D.belonging
正确答案：belonging
5、Today， using empathy to drive innovation gives organizations a competitive advantage， because ；.
A.it is easy to fool consumers with kindness
B.few businesses are hiring specifically for emotional intelligence skills
C.there is no research to prove that empathy makes good business sense
D.feeling sorry for customers is always a good idea
正确答案：few businesses are hiring specifically for emotional intelligence skills
6、When developing a new offering， “user perspective taking” involves ；.
A.taking users out for lunch or dinner to ask them how they are feeling
B.stacking and bundling solutions to cover all possible problem bases
C.identifying which celebrities are most popular for the target audience
D.understanding consumer expectations including their unmet needs
正确答案：understanding consumer expectations including their unmet needs
7、The jobs-to-be-done innovation framework encourages us to understand exactly why consumers fall in love with their careers and pursue them for life.
A.正确
B.错误
正确答案：错误
8、When an inventor becomes so attached to their idea， to the point of ignoring user feedback， their arrogance will likely result in a failed project.
A.正确
B.错误
正确答案：正确
第三章单元测试
1、We can spot likely future trends by ；.
A.developing multiperspectivity skills
B.examining the research literature and scientific evidence
C.paying close attention to today’s most popular products and services
D.asking children about their pain points and purchase preferences
正确答案：paying close attention to today’s most popular products and services
2、Cultural trends can be triggered by the emergence of a new technology such as virtual reality， 3D printing， the Internet of Things， or artificial intelligence.
A.正确
B.错误
正确答案：正确
3、To decide if what you are observing is a trend or just a fad， consider whether； .
A.celebrities are endorsing it
B.it is causing people to change their behavior
C.it appeals to both toddlers and seniors
D.it is truly novel and original
正确答案：it is causing people to change their behavior
4、When curators are involved in maintaining a collection of artifacts or ideas， they will（）it.
A.prune
B.advertise
C.love
D.sell
正确答案：prune
5、“Before you can think out of the box， you have to start with a box，” writes Twyla Tharp.What creative process is she describing？
A.Communication.
B.Connected consumption.
C.Cultural relevance.
D.Curation.
正确答案：Curation.
6、“Problem finding does not come easily to many people，” advises Min Basadur.Why is this？
A.People move through life without noticing the little things.
B.We quickly adapt to problems and then fail to notice them.
C.Most people must stay focused on work， family， and health.
D.There are actually very few problems in the worlD.
正确答案：We quickly adapt to problems and then fail to notice them.
7、is the first step in problem-finding.
A.Incubation
B.Curation
C.Shadowing
D.Questioning
正确答案：Questioning
8、These are some examples of wicked problems：pollution， poverty， personal wellness.
A.正确
B.错误
正确答案：正确
第四章单元测试
1、When engaging in divergent thinking， it is best practice to seek unusual ideas — the more strange， and wild， the better.
A.正确
B.错误
正确答案：正确
2、Mind mapping helps design thinkers to ；.
A.realize assumptions and spot patterns
B.make data-driven decisions
C.solve wicked problems once and for all
D.All of the above.
正确答案：realize assumptions and spot patterns
3、Affinity diagrams are used to ；.
A.analyze the feasibility of a proposed solution
B.poll stakeholders to determine their motivations
C.observe potential future users in their natural environment
D.sort information according to category or theme
正确答案：sort information according to category or theme
4、As the conceptual economy dawns， businesses need to hire people who； .
A.think logically and understand linear thinking
B.have artistic vision and creative aptitudes
C.are adaptable and tolerate ambiguity
D.All of the above.
正确答案：All of the above.
5、Everyone is capable of “small C creativity” and it can be learned and enhanced with practice.
A.正确
B.错误
正确答案：正确
6、Research by Gallup showed that many people are actively disengaged and work and would willingly switch jobs， and even take a pay cut， if they could find a position that allowed them to ；.
A.bring their pets to the office
B.be more creative
C.learn on the job
D.take Fridays off
正确答案：be more creative
7、When management seeks to closely control what innovative employees do， which of the following is the likely result？
A.More feasible ideas are produced with true product-solution fit.
B.New supports for creative innovation are developed across the organization.
C.Experimental and creative thinking will be stifled and stuffed out.
D.Curious outsiders will seek to infiltrate and steal trade secrets.
正确答案：Experimental and creative thinking will be stifled and stuffed out.
8、is another word for divergent thinking.
A.Curating
B.Interviewing
C.Shadowing
D.Brainstorming
正确答案：Brainstorming
第五章单元测试
1、Why should designers never go to a meeting without a prototype？
A.They need to maintain their creative reputation.
B.A prototype encourages people to engage with your idea.
C.Prototypes are a good way to craft something you love.
D.Most people don’t know how to prototype.
正确答案：A prototype encourages people to engage with your idea.
2、As Laura Busche reminds us， the word “prototype” means ；.
A.low fidelity
B.first impression
C.creative thinking
D.co-created solution
正确答案：first impression
3、Nine times out of ten， prototyping with paper， scissors， and glue is the way to go if you want people to support your idea.
A.正确
B.错误
正确答案：错误
4、What is the Wizard of Oz effect？
A.Fantasy fiction approach to innovation.
B.Simulated functionality of a prototype.
C.Design thinking for children.
D.Business storytelling with a twist.
正确答案：Simulated functionality of a prototype.
5、As experts at the Nielsen Norman Group explain， there is a risk that a low-fidelity prototype may confuse test users because ；.
A.they will feel embarrassed for the amateurish designer
B.they expected to have a product demo， not a test
C.they may not understand what it is， or how it works
D.it may appear to be a finished product， so need need for feedback
正确答案：they may not understand what it is， or how it works
6、What is a pretotype？
A.Low fidelity model used in quick test experiments.
B.Model of future product created with 3D printer.
C.A facsimile of the real prototype.
D.Construction built by users themselves.
正确答案：Low fidelity model used in quick test experiments.
7、When prototyping products， generally a mockup will be of higher-fidelity than a wireframe.
A.正确
B.错误
正确答案：正确
8、When staging social interactions as part of prototyping services， it is integral that you hire actors or persuade friends to role-play as service staff.
A.正确
B.错误
正确答案：错误
第六章单元测试
1、Asking a test user， “Who might want to use this service？” is not advised because it is a leading question.
A.正确
B.错误
正确答案：错误
2、What is a remote usability test？
A.Testing conducted at a location other than your home or office.
B.Testing that is conducted online rather than in-person.
C.Testing with people who are only remotely related to you.
D.Testing of a far-fetched idea with a very low （remote） chance of success.
正确答案：Testing that is conducted online rather than in-person.
3、As Tim Brown of IDEO explains， to a design thinker user behaviors are never right or wrong， but they are always ；.
A.personal
B.meaningful
C.surprising
D.delightful
正确答案：meaningful
4、Best practice for user testing？ Start the testing during the very first week of your project.
A.正确
B.错误
正确答案：正确
5、For an impromptu prototype usability test， recruiting 3-5 users is sufficient to provide actionable feedback.
A.正确
B.错误
正确答案：正确
6、According to the UX experts at the Nielsen Norman Group， a product’s success depends on ；.
A.low prices
B.the USP
C.proximity marketing
D.user perceptions
正确答案：user perceptions
7、Guerrilla usability testing always uses ；.
A.furry animals
B.double-blind method
C.think-aloud-protocol
D.makerspaces
正确答案：think-aloud-protocol
8、If you recruit users for testing via social media platforms， think carefully about the（）of each online channel.
A.cost of using
B.different demographics
C.aesthetics
D.mobile privacy
正确答案：different demographics
第七章单元测试
1、What is the benefit of a timeboxed approach to innovation， such as a design sprint？
A.Employees appreciate firm schedules.
B.No time to be a perfectionist.
C.Get to know teammates intimately.
D.Produces half-baked ideas.
正确答案：No time to be a perfectionist.
2、Research visualizations such as personas， journey maps， and mockups can do double duty as prototypes to communicate your idea to stakeholders.
A.正确
B.错误
正确答案：正确
3、Design sprints are best suited to this economic sector：；.
A.education， specifically in college and universities
B.entertainment industry including filmmaking
C.engineering product and system design
D.Actually they can， and are used in any sector.
正确答案：Actually they can， and are used in any sector.
4、The concept of the Design Sprint was popularized by（）， with the tagline “5 days from problem to solution!”
A.Apple
B.Uber
C.Google
D.Amazon.com
正确答案：Google
5、If you are running out of time on a design sprint， which step is the best one to skip？
A.User testing.
B.Prototyping.
C.Mapping UX.
D.None of the above.
正确答案：None of the above.