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智慧树知到《高级英语视听说与逻辑思辨》章节测试答案

智慧树知到《高级英语视听说与逻辑思辨》章节测试答案
第一章单元测试
1、Please listen to the video in the website on the issue of social media and then answer the following questions(0-18秒)
According to the kids in the interview, their answers cover the following EXCEPT
A.I have many friends on my social media.
B.I don;t have a social media because mom don’t allow me to have one.
C.I don’t have a social media but watch Youtube the whole day.
D.I have a facebook and Gmail account already.
正确答案:I have many friends on my social media.
2、please listen to the video in the website on the issue of social media and then answer the following questions(18-26秒)The old man mentions his position towards social media that
A.For his generation, he is reasonably involved but having too many friends online.
B.For his generation, he is reasonably involved for having more than 1000 friends.
C.For his generation, he is a little bit out of dated compared with his peers
D.For his generation ,he is a little bit overusing the social media.
正确答案:For his generation, he is reasonably involved for having more than 1000 friends.
3、please listen to the video in the website on the issue of social media and then answer the following questions(43秒-54秒)According to the lady, her attitude towards social media is
A.Negative, because there are endless videos which might cause addictive problems among people who use it.
B.Negative, because social media is harmful to our health.
C.Positive, because there are beneficial videos which one can learn more from online courses.
D.Positive, because there are abundant resources like videos there.
正确答案:Negative, because there are endless videos which might cause addictive problems among people who use it.
4、please listen to the video in the website on the issue of social media and then answer the following questions(1分17秒-1分46秒)According to the speakers in this clip, the negative sides of social media includes the followings Except
A.One can see what’s happening outside with your friends anywhere.
B.Social media can make one jealous.
C.Social media can be abused, like bullied online by social media.
D.Social media might cause people to have self-consciousness because of bad comments or mean comments on social medias.
正确答案:One can see what’s happening outside with your friends anywhere.
5、please listen to the video in the website on the issue of social media and then answer the following questions(1分47秒-1分55秒)When the speaker here mentions that he feels that he is like a phony, he actually means that
A.He is honestly showing people something on social media.
B.He is putting in front of people who he is on social medias.
C.He is comfortable with what he has shown on social media.
D.He is putting in front of people who he wants people to think who he is.
正确答案:He is putting in front of people who he wants people to think who he is.
6、please listen to the video in the website on the issue of social media and then answer the following questions(1分55秒到1分59秒)The woman mentions that social media()
A.make her wasting time unconsciously
B.killing her time away effectively
C.attract her for funny content
D.waste her time deliberately
正确答案:make her wasting time unconsciously
7、please listen to the video in the website on the issue of social media and then answer the following questions(2分到2分14秒)The woman mentions that she doesn’t want the social media to run her life because()
A.She has seen so many people who just spend time in social media
B.She has seen so many people who almost spend their most time in social media.
C.She has seen so many people who are addicted to social media
D.She has seen so many people who makes living by social media
正确答案:She has seen so many people who almost spend their most time in social media.
8、please listen to the video in the website on the issue of social media and then answer the following questions(2分15秒-2分36秒) The elder man criticizes social media that it is the cause for the detached relationship among people nowadays, for social media would make people the following reasons except()
A.We start to communicate by social media in dinner.
B.We have no communication in dinner.
C.We don’t hug or touch each other often now.
D.We are turning to be more technical.
正确答案:We start to communicate by social media in dinner.
9、please listen to the video in the website on the issue of social media and then answer the following questions(2分36秒-2分49秒)The woman says that she loves social media because we are always evolving and changing, and social media helps us to()
A.live in the moment and know what happen around us.
B.catch up with the latest big events.
C.understand what other people are thinking
D.Know the moment and feel the time passing away
正确答案:live in the moment and know what happen around us.
10、Please listen to the video in the website on the issue of social media and then answer the following questions.According to what you have watched from the video, it is possible that social media is
A.welcomed by all the young kids
B.mostly welcomed by elder people
C.double-edged
D.disliked by young people
正确答案:double-edged
第二章单元测试
1、Please Listen to the following TED talk and answer the questions followed.(1分11秒-55秒)What happened when the speaker just built the instrument with his team to propose an experiment to fly to Venus?
A.He became involved in calculations of the greenhouse effect on earth and found that our atmospheric composition was changing
B.He was continuing his experiment on the trip to Venus
C.He has just resigned as principal investigator on the Venus experiment
D.He just joined NASA
正确答案:He became involved in calculations of the greenhouse effect on earth and found that our atmospheric composition was changing
2、Please Listen to the following TED talk and answer the questions followed.(1分55秒-2分17秒)
British physicist John Tyndall,in the 1850';s,made laboratory measurementsof the infrared radiation,which is heat.And he showed that gasses such as CO2(),thus acting like a blanketwarming Earth';s surface.
A.reflect sunlight
B.reflect heat
C.absorb heat
D.absorb sunlight
正确答案:absorb heat
3、Please Listen to the following TED talk and answer the questions followed.(2分17秒-3分08秒)The speaker worked with other scientists to analyze earth climate observations.In 1981,theypublished an article in Science magazineconcludingthat
A.All of these impactshave since either happenedor are now well under way
B.observed warmingof 0.4 degrees Celsiusin the prior centurywas consistent with the greenhouse effectof increasing CO2
C.That Earth would likely warm in the 1980';s,and warming would exceedthe noise level of random weatherby the end of the century
D.The 21st centurywould see shifting climate zones,creation of drought-prone regionsin North America and Asia,erosion of ice sheets, rising sea levelsand opening of the fabled Northwest Passage
正确答案:All of these impactshave since either happenedor are now well under way
4、Please Listen to the following TED talk and answer the questions followed.(3分08秒-4分02秒)The paper lead the speaker testifying to Congress in the 1980’s, testimony in which he emphasized that global warming increases
A.increases both extremesof the Earth';s water cycle
B.Rainfall will becomein less extreme events
C.There will be stronger storms
D.Only heatwaves and droughts on one hand,directly from the warming
正确答案:increases both extremesof the Earth';s water cycle
5、Please Listen to the following TED talk and answer the questions followed.(5分29-5分52秒)The speaker then describe the most important conclusion from the physics, first,(), and second,().
A.first, from Earth';s radiation balanceand, second, from Earth';s climate history
B.first, from Earth';s energy balanceand, second, from Earth';s changing geographical history
C.first, from Earth';s energy balanceand, second, from Earth';s warming history
D.first, from Earth';s energy balanceand, second, from Earth';s climate history
正确答案:first, from Earth';s energy balanceand, second, from Earth';s climate history
6、Please Listen to the following TED talk and answer the questions followed.(6分29-7分09秒)The biggest reservoir, the ocean, was the least well measured,until the scientists use the evidence
A.measuring the heat contentin Earth';s heat reservoirs
B.distribute more than 30,000 Argo floatsaround the world';s ocean
C.revealthat the upper half of the oceanis gaining heat at a substantial rate
D.more than 3,000 Argo floatswere distributed around the world';s ocean
正确答案:more than 3,000 Argo floatswere distributed around the world';s ocean
7、Please Listen to the following TED talk and answer the questions followed.(8分-8分29秒)To argue against the claim that the Sun is the main cause of climate change held by climate change deniers, the speaker argues the followings EXCEPT
A.The deep ocean is also gaining heat at a smaller rate,and energy is goinginto the net melting of ice all around the planet
B.This shows that the effect of the Sun';s variations on climateis overwhelmed by the increasing greenhouse gasses,mainly from burning fossil fuels
C.The measured energy imbalance occurredduring the deepest solar minimum in the record,when the Sun';s energy reaching Earth was least
D.Yet, there was more energy coming in than going out
正确答案:The deep ocean is also gaining heat at a smaller rate,and energy is goinginto the net melting of ice all around the planet
8、Please Listen to the following TED talk and answer the questions followed.(09分20秒-10分07秒)According to the scientific research, the speaker concludes that().
A.CO2, methane, and ice sheetswere feedbacksthat simplified global temperature changecausing these ancient climate oscillations to be huge
B.CO2, methane, and ice sheetswere feedbacksthat amplified global temperature changecausing these ancient climate oscillations to be huge
C.CO2, and methanewere feedbacksthat amplified global temperature changecausing these ancient climate oscillations to be huge,even though the climate change was initiatedby a very weak forcing
D.CO2, methane, and ice sheetswere warning signalsthat amplified global temperature changecausing these ancient climate oscillations to be huge
正确答案:CO2, methane, and ice sheetswere feedbacksthat amplified global temperature changecausing these ancient climate oscillations to be huge
9、Please Listen to the following TED talk and answer the questions followed.(11分06秒-11分39秒)As for the sea level, the speaker speculates that according to current evidence of scientific research, it will
A.be moreif we keep using green energy,perhaps even five meters, which is 18 feet,this century or shortly thereafter
B.be moreif we keep burning fossil fuels,perhaps even 18 meters, which is five feet,this century or shortly thereafter
C.be moreif we keep burning fossil fuels,perhaps even five meters, which is 18 feet,this century or shortly thereafter
D.rise at least one meter
正确答案:be moreif we keep burning fossil fuels,perhaps even five meters, which is 18 feet,this century or shortly thereafter
10、Please Listen to the following TED talk and answer the questions followed.(12分25秒-13分31秒)
Global warming is already affecting people.And the speaker then cited some facts to further proving his argument which includes
A.Moscow the year beforeand Europe in 2000
B.There aremore than three standard deviations outside the norm
C.In recent years,because of global warming,they now cover about 10 percent --an increase by a factor of 15 to 50
D.The Texas, Oklahoma, Mexicoheatwave and drought last year
正确答案:The Texas, Oklahoma, Mexicoheatwave and drought last year
第三章单元测试
1、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and then tell true(T) or false(F)for the following statements:
(0-00:13)Airbnbtold CBS News that the company takes privacy extremely seriously and there is absolutely no place in our community for this kind of behavior.。
A.正确
B.错误
正确答案:正确
2、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and thentelltrue(T) or false(F)for thefollowing statements :
(00:13-00:30) The company says cameras are ";never allowed in bathrooms or bedrooms";, and that does stop ill-intentioned hosts from hiding them.。
A.正确
B.错误
正确答案:错误
3、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and thentelltrue(T) or false(F)for thefollowing statements:
(00:30-1:12)Megan Hilden, the 22-year-old from Washington State, said it was really scary when she and her friends found an ipad and a camera were filming in the house when staying in SwitzerlanD.。
A.正确
B.错误
正确答案:正确
4、please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and thentelltrue(T) or false(F)for thefollowing statements(1:12()1:36) The problem was not in coincidence, and an Indiana couple said they found a camera in a smoke detector in the bedroom at their Airbnb in Florida.The home owner was arrested for ";video voyeurism."。
A.正确
B.错误
正确答案:正确
5、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and thentelltrue(T) or false(F)for thefollowing statements:
(1:36-02:05) When asked whether it is legal or not to put a camera in the place they rent on Airbnb, Cameron Russel, a professor at Fordham Law, said that it';s conceivable if they gave you enough specific notice that they were going to do this and you willingly consented to them.。
A.正确
B.错误
正确答案:正确
6、please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and thentelltrue(T) or false(F)for thefollowing statements:
(02:05-02:35) Megan Hilden felt it was satisfying with the way Airbnb settling the problem mentioned above.。
A.正确
B.错误
正确答案:错误
7、Please listen to the video in the website on the topic of “Airbnb guests are finding hidden cameras planted in their rentals”and thentelltrue(T) or false(F)for thefollowing statements:
(02:35-02:55) In order to protect ourselves from being recorded, experts suggest that we could invest in a digital device detector, search rooms and use a flash light to try and spot lenses.。
A.正确
B.错误
正确答案:正确
8、please listen to the video in the websiteand thentelltrue(T) or false(F)for thefollowing statements :
(00:00-00:16)Reid Hoffman is one of Silicon Valley';s most high-profile investors.He was an early investor in Facebook and is a co-founder of Linkedin.Hoffman is also a partner at the venture capital firm Greylock.。
A.正确
B.错误
正确答案:正确
9、please listen to the video in the websiteand thentelltrue(T) or false(F)for thefollowing statements :
(00:16-00:30) Ina new book called";Blitzscalin
G.The Lightning-Fast Path to Building Massively Valuable Companies";, Reid Hoffman says ";blitzscaling"; is ";prioritizing speed over efficiency"; when developing a company.。
A.正确
B.错误
正确答案:正确
10、please listen to the video in the websiteand thentelltrue(T) or false(F)for thefollowing statements:(00:30()01:11) By citing such examples as Airbnb, Uber and Faceboook, Reid Hoffmangives he reason is this is the modern way you build massive companies.。
A.正确
B.错误
正确答案:正确
第四章单元测试
1、(0-10秒)According to the speaker, under what kind of conditions one can consider to live independently by oneself?
A.You are feeling more pressure about your job
B.You’ve got too many brothers and sisters
C.You economy is better
D.You live in your parent’s sitting room
正确答案:You economy is better
2、(10-27秒)What is the real situation about renting or buying a house in the United States?
A.In most cases, renting a hosue is 54% more affordable than renting a house
B.In most cases, finding the right location can help one to buy an affordable house
C.In most cases, buying a house is 54% more affordable than renting a house
D.In most cases, finding the right location can help one to rent an affordable house
正确答案:In most cases, buying a house is 54% more affordable than renting a house
3、(28-41秒)If on want to rent a house, one should
A.Search in the areas and find the cheapest prices.
B.Hunt for a place you want and take an average of the places.
C.Search online for the most convenient place.
D.Add on insurance and two-month security deposit.
正确答案:Hunt for a place you want and take an average of the places.
4、(42秒-55秒)If one search for sale, which of the following elements should one consider as the crucial factors?
A.Down payment, property taxes, location
B.Mortgage, property taxes,insurance
C.Down payment, property taxes, insurance
D.Mortgage, property taxes, location
正确答案:Mortgage, property taxes,insurance
5、(56秒-1分03秒)When one put the monthly cost of renting or buying a house side by side, which one seems cheaper?
A.Buying a house
B.Buying a house in the best location
C.Renting a house in the best location
D.Renting a house
正确答案:Buying a house
6、(1分03秒-1分10秒)which of the following should one seriously consider before buying a house EXCEPT?
A.Maintenance fees
B.Closing costs
C.Down payment
D.Market prices
正确答案:Market prices
7、(1分14秒-1分18秒)The bright side of buying a house is
A.Properties usually appreciate over time.
B.Properties usually depreciate over time.
C.Properties provide sense of happiness.
D.Properties provide sense of belongings.
正确答案:Properties usually appreciate over time.
8、(1分19秒-1分23秒)The big downside of renting a house is that
A.One might encounter a noisy surroundings in the rented house.
B.One might have to move frequently.
C.One might meet a higher demand for renting prices from the landlorD.D.One might meet a mean landlorD.
正确答案:One might meet a higher demand for renting prices from the landlord.
9、(1分24秒-1分27秒)The last key issue to consider about renting or buying a house is
A.How often do you plan to move your job?
B.How long do you plan to live in your new place?
C.How long do you plan to pay for the rent?
D.How long do you plan to pay of f the mortgage?
正确答案:How long do you plan to live in your new place?
10、(1分30-35秒)As a rule, if one want to cover the cost he initially buy a house, how many years can be enough?
A.Three years
B.Five years
C.Fours years
D.Two years
正确答案:Five years
第五章单元测试
1、1.What happened to the speaker before 9/11 about the mental health?
A.He was seriously suffering from it
B.He had found that it was also the fault of the society
C.He had felt that he might have the problem of PTSD
D.He didn';t really think it affected him
正确答案:He didn';t really think it affected him
2、When didthe speaker feel that he hada massive panic attack?
A.When he came home to New York
B.When he was in Afghanistan
C.When he went down to the subway in New York
D.When he was just returned from the war
正确答案:When he went down to the subway in New York
3、Later, the speaker found that he might suffer from().
A.stress
B.PTSD
C.depression
D.anxiety
正确答案:PTSD
4、Does the speaker realize that his mental problem might be related with his experience in the war when he recovered?
A.No, he didn';t realize it at all
B.Yes, but he didn';t realize it at the beginning
C.Yes, he is very clear about it
D.No, but he later realized that it was PTSD
正确答案:No, but he later realized that it was PTSD
5、About()percent of people, however,wind up with chronic, long-term PTSD.
A.60
B.20
C.30
D.50
正确答案:20
6、What kind of people are not vulnerable to long-term PTSD?
A.people who have low education levels
B.people who have psychiatric disorders in their family
C.people who once get hurt in their body
D.people who were abused as children
正确答案:people who once get hurt in their body
7、And maybe what determinesthe rate of long-term PTSDisn';t what happened out there,but the kind of society you come back to.And maybe if you come back to a close, cohesive, tribal society,you can get over trauma pretty quickly.And if you come back to an alienating, modern society,you might().
A.still soon recover from the trauma
B.recover after a long time
C.remain healthy your entire life
D.remain traumatized your entire life
正确答案:remain traumatized your entire life
8、According to the speaker, hesaw one studythat compared women in Nigeria,one of the most chaotic and violent and corruptand poorest countries in Africa,to women in North America.And the highest rates of depression were .That was also the wealthiest group.
A.women in Nigeria
B.women in Japan
C.urban women in North America
D.women in South African
正确答案:urban women in North America
9、According to the speaker, why did the following events occur:After 9/11,the murder rate in New York City went down by 40 percent.The suicide rate went down.The violent crime rate in New York went down after 9/11.Even combat veterans of previous wars who suffered from PTSDsaid that their symptoms went down after 9/11 happeneD.
A.The reason is that if you traumatize an entire society,we don';t fall apart and turn on one another.
B.People don';t want to be sad any more
C.We cannot come together .We just split apart
D.Basically, we tribalize,and that process of unifying feels so good and is so good for us,that it even helps peoplewho are struggling with mental health issues
正确答案:Basically, we tribalize,and that process of unifying feels so good and is so good for us,that it even helps peoplewho are struggling with mental health issues
10、According to the speaker, Now, American soldiers,American veterans are coming back to a country that is so terrible that they could hardly accept.Which of the following is not what the American veterans have experienced or witnesses when they are back?
A.The gap between the rich and poor is not that big as it';s ever been
B.The two countries are so bitterly divided that the two political parties are literally accusing each otherof treason
C.The two parties are of bing an enemy of the state
D.The two parties are of trying to undermine the security and the welfare of their own country
正确答案:The gap between the rich and poor is not that big as it';s ever been
第六章单元测试
1、What is Tom';s main role in his new position?
A.Interpreting the changes from different sources.
B.Analyzing changes from the Internet for customers.
C.Creating things from changes in behavior, media, etc.
D.Using media information to inspire new ideas.
正确答案:Creating things from changes in behavior, media, etc.
2、According to Tom, What areas of the business require the most focus on innovation right now?
A.Working around people and re-evaluate the role of clients
B.Working around people and re-evaluate the role of advertising
C.Our own interests and re-evaluate the role of advertising
D.Our own channels and re-evaluate the role of advertising
正确答案:Working around people and re-evaluate the role of advertising
3、According to Tom, what does innovation require of people?
A.Knowing previous success stories.
B.Being brave and willing to take a risk.
C.Being sensitive to business data.
D.Being aware of what is interesting.
正确答案:Being brave and willing to take a risk.
4、According to Tom, as an industry, we need to focus on().
A.Our gut feeling and on superb ideas
B.Making money
C.Collecting information about clients
D.Just data supported arguments
正确答案:Our gut feeling and on superb ideas
5、What does Tom see as game-changing chances in the future?
A.Aiming at a consumer level.
B.Using messages to do things.
C.Having people take a risk.
D.Focusing on data-based ideas.
正确答案:Aiming at a consumer level.
6、Which of the followings does Tom not advocate on how to serve messages directly to customers?
A.make phone calls
B.use ads to download mobile coupons
C.save locations to clients
D.send offers to friends
正确答案:save locations to clients
7、What does Tom do first to deal with in the toughest job?
A.Looking for opportunities.
B.Considering a starting point.
C.Examining the future carefully.
D.Establishing the focal point.
正确答案:Examining the future carefully.
8、After the hardest job, what should be followed?
A.Consider an entry point that it buyable in the next 3 months and make it happen
B.Consider an entry point that is reliable in the next 4 months and make it happen
C.Consider an confusing point that is buyable in the next 4 months and make it happen
D.Consider an entry point that is buyable in the next 4 months and make it happen
正确答案:Consider an entry point that is buyable in the next 4 months and make it happen
9、Which of the following might Tom work for ?
A.A venture capital firm
B.A behavioral study center.
C.An Internet company.
D.Media agency.
正确答案:Media agency.
10、In the role of media agencies, which of the following is not needed?
A.Openness
B.Honesty
C.Fostering creativity
D.Collaboration
正确答案:Honesty
第七章单元测试
1、(37秒-1分)When Bill Gates says that “Today the greatest risk of global catastrophedoesn';t look like this.Instead, it looks like this.”, “this” here refers to().
A.Avian flu
B.Missiles
C.Microbes
D.Ebola
正确答案:Microbes
2、(37秒到1分20秒)Now, part of the reason for this is thatwe';ve invested a huge amount in nuclear deterrents.But we';ve actually invested very little().We';re not ready for the next epidemic.
A.in a system to stop an epidemic
B.medical treatment
C.surveillance
D.in developing vaccines
正确答案:in a system to stop an epidemic
3、(1分20秒-1分50秒)And as you look at what went on,the problem wasn';t that there was a system that didn';t work well enough,the problem was that().
A.We didn’t have a surveillance system
B.We didn’t have a control system
C.We didn';t have a system at all.
D.We didn’t have a response system
正确答案:We didn';t have a system at all.
4、(1’51秒-2分53秒)A ccording to Bill Gates, the current problems to contaim pandemics include the following EXCEPT
A.There was only a few scientists there to look at treatment approaches.
B.We didn';t have a medical team ready to go.We didn';t have a way of preparing people.
C.We didn';t have a group of epidemiologists ready to go
D.The case reports came in on paper.It was very delayed before they were put onlineand they were extremely inaccurate.
正确答案:There was only a few scientists there to look at treatment approaches.
5、(2分:53秒-3分22秒)The duty of WHO refers that
A.There';s a group of handsome epidemiologists ready to gofrom WHO,and whenthey move in, they save the day.
B.The WHO is funded to monitor epidemics,but not to do these things like providing medical stuff to the infected countries.
C.The WHO is funded to monitor epidemicsand report the latest cases to the related countries.
D.The WHO is funded to monitor epidemicsand deal with the emergency of pandemics.
正确答案:The WHO is funded to monitor epidemics,but not to do these things like providing medical stuff to the infected countries.
6、(6分13秒-7分21秒)When Bill Gates mentions that “What are the key pieces?First, we need strong health systems in poor countries.That';s where mothers can give birth safely,kids can get all their vaccines.But, also where we';ll see the outbreak very early on.We need a medical reserve corps”.Here “medical reserve corps”refers to
A.lots ofmedical internswho';ve got the training and backgroundwho are ready to go, with the expertise.
B.lots of top doctors in this fieldwho';ve got the training and backgroundwho are ready to go, with the expertise.
C.lots of people who';ve got the training and license who are ready to go, with the expertise.
D.lots of people who';ve got the training and backgroundwho are ready to go, with the expertise.
正确答案:lots of people who';ve got the training and backgroundwho are ready to go, with the expertise.
7、(6分13秒-7分21秒)When Bill Gates says that “And then we need to pair those medical people with the military.taking advantage of the military';s ability”.The advantages of military ability includes the following EXCEPT
A.Do logistics
B.Move fast
C.Quarantine the infected areas
D.Secure areas
正确答案:Quarantine the infected areas
8、(6分13秒-7分21秒)Bill Gates points out that “The last time a germ game was done in the United Stateswas back in 2001, and it didn';t go so well.So far the score is germs:1, peopl
E.0.” Here he actually means that()
A.Germs and people are competing with each other
B.Germs score higher than people in terms of competition.
C.Germs can easily win over people and infect more people.
D.Germs win 1 point while people didn’t
正确答案:Germs can easily win over people and infect more people.
9、(7分21秒-7分55秒)According to the budgets mentioned by the World Bank,if we have a worldwide flu epidemic,global wealth will go down by().These investments offer significant benefitsbeyond just being ready for the epidemic.
A.over three trillion dollarsand we';d havethousands of deaths.
B.over three trillion dollarsand we';d havehundreds of deaths.
C.over three trillion dollarsand we';d have numberless deaths.
D.over three trillion dollarsand we';d have millions and millions of deaths.
正确答案:over three trillion dollarsand we';d have millions and millions of deaths.
10、(7分55秒-8分9秒)When Bill Gates says “...But we need to get going, because time is not on our side.” He actually means that().
A.We might have to hoard cans of spaghetti or go down into the basement.
B.Investing more money in pandemics should be a priority.
C.We might feel panic in the face of pandemics
D.What money can’t buy is time, so we need to respond to pandemics as early as possible.
正确答案:What money can’t buy is time, so we need to respond to pandemics as early as possible.
第八章单元测试
1、What is Tom';s main role in his new position?
A.Interpreting the changes from different sources.
B.Analyzing changes from the Internet for customers.
C.Using media information to inspire new ideas.
D.Creating things from changes in behavior, media, etc.
正确答案:Creating things from changes in behavior, media, etc.
2、According to Tom, What areas of the business require the most focus on innovation right now?
A.Working around people and re-evaluate the role of advertising
B.Our own interests and re-evaluate the role of advertising
C.Our own channels and re-evaluate the role of advertising
D.Working around people and re-evaluate the role of clients
正确答案:Working around people and re-evaluate the role of advertising
3、According to Tom, what does innovation require of people?
A.Knowing previous success stories.
B.Being brave and willing to take a risk.
C.Being sensitive to business data.
D.Being aware of what is interesting.
正确答案:Being brave and willing to take a risk.
4、According to Tom, as an industry, we need to focus on().
A.Our gut feeling and on superb ideas
B.Just data supported arguments
C.Collecting information about clients
D.Making money
正确答案:Our gut feeling and on superb ideas
5、What does Tom see as game-changing chances in the future?
A.Having people take a risk.
B.Aiming at a consumer level.
C.Using messages to do things.
D.Focusing on data-based ideas.
正确答案:Aiming at a consumer level.
6、Which of the followings does Tom not advocate on how to serve messages directly to customers?
A.use ads to download mobile coupons
B.send offers to friends
C.save locations to clients
D.make phone calls
正确答案:save locations to clients
7、What does Tom do first to deal with in the toughest job?
A.Looking for opportunities.
B.Considering a starting point.
C.Establishing the focal point.
D.Examining the future carefully.
正确答案:Examining the future carefully.
8、After the hardest job, what should be followed?
A.Consider an entry point that is buyable in the next 4 months and make it happen
B.Consider an entry point that is reliable in the next 4 months and make it happen
C.Consider an confusing point that is buyable in the next 4 months and make it happen
D.Consider an entry point that it buyable in the next 3 months and make it happen
正确答案:Consider an entry point that is buyable in the next 4 months and make it happen
9、Which of the following might Tom work for ?
A.Media agency.
B.An Internet company.
C.A venture capital firm
D.A behavioral study center.
正确答案:Media agency.
10、In the role of media agencies, which of the following is not needed?
A.Collaboration
B.Openness
C.Fostering creativity
D.Honesty
正确答案:Honesty
第九章单元测试
1、(37秒-1分)When Bill Gates says that “Today the greatest risk of global catastrophedoesn';t look like this.Instead, it looks like this.”, “this” here refers to().
A.Missiles
B.Microbes
C.Ebola
D.Avian flu
正确答案:Microbes
2、(37秒到1分20秒)Now, part of the reason for this is thatwe';ve invested a huge amount in nuclear deterrents.But we';ve actually invested very little().We';re not ready for the next epidemic.
A.in developing vaccines
B.surveillance
C.medical treatment
D.in a system to stop an epidemic
正确答案:in a system to stop an epidemic
3、(1分20秒-1分50秒)And as you look at what went on,the problem wasn';t that there was a system that didn';t work well enough,the problem was that().
A.We didn';t have a system at all.
B.We didn’t have a surveillance system
C.We didn’t have a control system
D.We didn’t have a response system
正确答案:We didn';t have a system at all.
4、(1’51秒-2分53秒)A ccording to Bill Gates, the current problems to contaim pandemics include the following EXCEPT
A.We didn';t have a group of epidemiologists ready to go
B.The case reports came in on paper.It was very delayed before they were put onlineand they were extremely inaccurate.
C.We didn';t have a medical team ready to go.We didn';t have a way of preparing people.
D.There was only a few scientists there to look at treatment approaches.
正确答案:There was only a few scientists there to look at treatment approaches.
5、(2分:53秒-3分22秒)The duty of WHO refers that
A.The WHO is funded to monitor epidemicsand deal with the emergency of pandemics.
B.The WHO is funded to monitor epidemics,but not to do these things like providing medical stuff to the infected countries.
C.There';s a group of handsome epidemiologists ready to gofrom WHO,and whenthey move in, they save the day.
D.The WHO is funded to monitor epidemicsand report the latest cases to the related countries.
正确答案:The WHO is funded to monitor epidemics,but not to do these things like providing medical stuff to the infected countries.
6、(6分13秒-7分21秒)When Bill Gates mentions that “What are the key pieces?First, we need strong health systems in poor countries.That';s where mothers can give birth safely,kids can get all their vaccines.But, also where we';ll see the outbreak very early on.We need a medical reserve corps”.Here “medical reserve corps”refers to
A.lots of people who';ve got the training and backgroundwho are ready to go, with the expertise.
B.lots ofmedical internswho';ve got the training and backgroundwho are ready to go, with the expertise.
C.lots of top doctors in this fieldwho';ve got the training and backgroundwho are ready to go, with the expertise.
D.lots of people who';ve got the training and license who are ready to go, with the expertise.
正确答案:lots of people who';ve got the training and backgroundwho are ready to go, with the expertise.
7、(6分13秒-7分21秒)When Bill Gates says that “And then we need to pair those medical people with the military.taking advantage of the military';s ability”.The advantages of military ability includes the following EXCEPT
A.Move fast
B.Do logistics
C.Secure areas
D.Quarantine the infected areas
正确答案:Quarantine the infected areas
8、(6分13秒-7分21秒)Bill Gates points out that “The last time a germ game was done in the United Stateswas back in 2001, and it didn';t go so well.So far the score is germs:1, peopl
E.0.” Here he actually means that()
A.Germs and people are competing with each other
B.Germs win 1 point while people didn’t
C.Germs can easily win over people and infect more people.
D.Germs score higher than people in terms of competition.
正确答案:Germs can easily win over people and infect more people.
9、(7分21秒-7分55秒)According to the budgets mentioned by the World Bank,if we have a worldwide flu epidemic,global wealth will go down by().These investments offer significant benefitsbeyond just being ready for the epidemic.
A.over three trillion dollarsand we';d havehundreds of deaths.
B.over three trillion dollarsand we';d havethousands of deaths.
C.over three trillion dollarsand we';d have millions and millions of deaths.
D.over three trillion dollarsand we';d have numberless deaths.
正确答案:over three trillion dollarsand we';d have millions and millions of deaths.
10、(7分55秒-8分9秒)When Bill Gates says “...But we need to get going, because time is not on our side.” He actually means that().
A.We might feel panic in the face of pandemics
B.We might have to hoard cans of spaghetti or go down into the basement.
C.Investing more money in pandemics should be a priority.
D.What money can’t buy is time, so we need to respond to pandemics as early as possible.
正确答案:What money can’t buy is time, so we need to respond to pandemics as early as possible.