智慧树知到《商务英语案例分析》章节测试答案

智慧树知到《商务英语案例分析》章节测试答案
绪论单元测试
1、Who are suitable to take the course？
A.People using English to communicate in business settings.
B.College students in the major of business administration.
C.Senior high school students planning to study abroaD.D.Governmental officials in charge of foreign affairs.
正确答案：People using English to communicate in business settings.
2、How many subject areas are included in this course？
A.12
B.6
C.5
D.4
正确答案：5
第一章单元测试
1、Who usually conducts a SWOT Analysis for a business？
A.Managers
B.Employees
C.Banks
D.Lawyers
正确答案：Managers
2、Which of the following SWOT elements are internal factors for a business？
A.Weaknesses and Threats
B.Opportunities and Threats
C.Strengths and Weaknesses
D.Strengths and Opportunities
正确答案：Strengths and Weaknesses
3、Which of the following could be a strength for a business？
A.The location of a business
B.A price that is too high
C.Weather
D.A new international market
正确答案：The location of a business
4、Which of the following should be asked when you try to identify the strengths of your company？
A.Does political climate help you develop your business？
B.Which advantages does your company lack？
C.What do you do better than your competitors？
D.Which trends can negatively affect your business？
正确答案：What do you do better than your competitors？
5、Which of the following could be a weakness for a business？
A.Competitors with better financial support
B.A developing market
C.Poor quality of goods and services
D.Special marketing expertise
正确答案：Poor quality of goods and services
6、Which of the following is true about weaknesses？
A.It’s external and helpful.
B.It’s external and harmful.
C.It’s internal and helpful.
D.It’s internal and harmful.
正确答案：It’s internal and harmful.
7、Which of the following could be an opportunity for a business？
A.Having quality processes and procedures
B.A new competitor in its home market
C.Moving into new thriving market segments
D.Damaged reputation
正确答案：Moving into new thriving market segments
8、A new vocational training project can be considered as a/an（）for an employee.
A.strength
B.threat
C.weakness
D.opportunity
正确答案：opportunity
9、Which of the following could be a threat for a business？
A.Changes in technology
B.A market vacated by an incapable competitor
C.Lack of marketing expertise
D.Location of the business
正确答案：Changes in technology
10、（）could be a threat for Simon， who has worked in the company for 30 years after graduating from high school.
A.His poor communication skills
B.His limited educational experience
C.A Possible downsizing at his company
D.A new position that matches his skills
正确答案：A Possible downsizing at his company
第二章单元测试
1、According to Maslow’s theory， the needs of（）are the most basic needs of human being.
A.self-actualization
B.esteem
C.safety
D.biology and physiology
正确答案：biology and physiology
2、When all of the physiological needs are met， people tend to become concerned with（）.
A.social needs
B.sel-acutalization needs
C.safety needs
D.esteem needs
正确答案：safety needs
3、“Catherine is well recognized by her peers for being creative and has recently promoted to a higher position， and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her（）needs.
A.social
B.biological and physiological
C.esteem
D.belonging and love
正确答案：esteem
4、The order of Maslow’s Hierarchy of Needs， from bottom to top is：（）.
A.Physiological， Safety， Social， Esteem， Self-Actualization
B.Physiological， Social， Safety， Esteem， Self-Actualization
C.Safety， Esteem， Social， Self-actualization， Physiological
D.Safety， Physiological， Esteem， Social， Self-actualization
正确答案：Physiological， Safety， Social， Esteem， Self-Actualization
5、Which of the following can possibly satisfy the needs of safety， according to Maslow’s theory？
A.Retirement benefits.
B.Travel bonuses.
C.Reasonable wages.
D.Free lunches.
正确答案：Retirement benefits.
6、What should a company do if it wants to motivate employees by meeting their esteem needs？
A.Organize team-based projects.
B.Create comfortable working environment.
C.Offer training and higher job titles.
D.Buy life insurance for them.
正确答案：Offer training and higher job titles.
7、Which of the following statements is true in Maslow’s motivation theory.
A.Food， shelter and wages fall into the category of safety needs.
B.The order of the hierarchy of needs is not fixeD.C.（D） People move up to seek satisfaction at a higher level even the basic needs have not met yet.
D.Effective leaders should adapt to the changing needs in different settings.
正确答案：Effective leaders should adapt to the changing needs in different settings.
8、Which of the following is NOT the satisfaction of self-actualization needs in terms of management？
A.Develop career potential.
B.Give self-improvement training.
C.Arrange after-work get-togethers.
D.Offer challenging jobs.
正确答案：Arrange after-work get-togethers.
9、One employee becomes depressed and lonely， and feels isolated from group activities and social events.According to Maslow， which category of needs has not been fulfilled？
A.Social needs.
B.Safety needs.
C.Esteem needs.
D.Physiological needs.
正确答案：Social needs.
10、Esteem needs， displayed at the（）layer in Maslow's hierarchy， are the need for appreciation and respect.
A.second
B.fourth
C.third
D.first
正确答案：fourth
第三章单元测试
1、Which of the following is the purpose of 360-degree performance appraisal？
A.To evaluate staff performance.
B.To establish training plan.
C.All of the above.
D.To reach decision whether the employ should be promoted or not.
正确答案：All of the above.
2、Which statement is true about 360-degree performance appraisal？
A.It is useful as a feedback for both developmental and administrative purposes.
B.It is neither an administrative tool nor a developmental tool
C.It is used only as an administrative tool.
D.It is used only as a development tool.
正确答案：It is useful as a feedback for both developmental and administrative purposes.
3、（）is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
A.Peer appraisal
B.Subordinate appraisal
C.360-degree performance appraisal
D.Superior appraisal
正确答案：360-degree performance appraisal
4、Which of the following method is often used in 360-degree performance appraisal？
A.Rating scale.
B.Presentation.
C.Group discussion.
D.Telephone interview.
正确答案：Rating scale.
5、Which is the most important component in 360-degree performance appraisal？
A.All of the above
B.Superior appraisal
C.Subordinate appraisal
D.Peer appraisal
正确答案：All of the above
6、（）is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance.
A.Client appraisal.
B.Self appraisal.
C.Subordinate appraisal.
D.Peer appraisal.
正确答案：Self appraisal.
7、（）forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor.
A.Superior appraisal
B.Subordinate appraisal
C.Self appraisal
D.Peer appraisal
正确答案：Superior appraisal
8、The subordinate appraisal is an evaluation tool whereby employees assess the performance of（）.
A.peers
B.themselves
C.subordinates
D.supervisors
正确答案：supervisors
9、（）appraisal is a type of performance evaluation that is done by one or more people of matching competencies.It is usually done among the members of the same team.This is a method employed to preserve the quality standard at a desired level.
A.Peer
B.Subordinate
C.Superior
D.Self
正确答案：Self
10、Which of the following is advantage of 360-degree performance appraisal？
A.It arouses suspicion within an organization.
B.It is difficult to figure out the results.
C.It is both time-consuming and would cost a large sum of money.
D.It provides detailed information on an employee’s performance.
正确答案：It provides detailed information on an employee’s performance.
第四章单元测试
1、Which of the following is NOT the goal of the S-T-P process？
A.To help the organization develop an appropriate marketing mix.
B.To guide the organization to the implementation of an appropriate marketing mix.
C.To evaluate how effective an organization’s marketing mix is.
D.To enable the organization to make important marketing decisions concerning where they should compete.
正确答案：To evaluate how effective an organization’s marketing mix is.
2、Which statement is NOT true about the benefits of the S-T-P process？
A.The S-T-P process guides marketers to develop and deliver personalized and relevant messages to different audiences.
B.The S-T-P process helps a company match its products with its customers.
C.The S-T-P process guides a company to divide its customers into small groups.
D.The S-T-P process helps marketers arrange the importance of different offers from a company.
正确答案：The S-T-P process guides a company to divide its customers into small groups.
3、Which of the following approach belongs to market segmentation？
A.Behavioral approach.
B.Psychological approach.
C.Physical approach.
D.Linguistic approach.
正确答案：Behavioral approach.
4、A company usually divides a market into small groups of consumers based on（）.
A.how valuable the market is
B.the requirement of consumers
C.shared characteristics
D.the need of the company
正确答案：shared characteristics
5、With（）， marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
A.product positioning
B.market targeting
C.market segmentation
D.market selection
正确答案：market segmentation
6、（）is the second step in the S-T-P process.
A.Targeting
B.Advertising
C.Positioning
D.Segmentation
正确答案：Targeting
7、In order to select target markets， a company needs to（）.
A.enter the most profitable market segment
B.focus the company’s marketing offers on related consumers
C.develop appropriate marketing strategy and goals
D.assess the attractiveness of different segments
正确答案：assess the attractiveness of different segments
8、Positioning is about how a company wants its product to be（）by the target market against main competitors.
A.bought
B.assessed
C.thought of
D.selected
正确答案：thought of
9、The goal of positioning is to create a clear and positive image about（）.
A.when a product will reach the market
B.what a product is about
C.how a product competes against competitors
D.where consumers can get a product
正确答案：what a product is about
10、If a company positions a product by use or application， the company would（）in its marketing activities.
A.highlight how the product is used to show that it is the best solution for the task
B.indicate that the product would contribute to the user’s social identity
C.focus on the products best features
D.emphasize that the product represents significant value
正确答案：highlight how the product is used to show that it is the best solution for the task
第五章单元测试
1、The 4Ps model is a flexible concept， so when planning marketing activities， marketers can（）.
A.consider how the four elements work together
B.pay attention to customer needs
C.monitor the four elements from time to time
D.focus more or less on one element
正确答案：focus more or less on one element
2、To differentiate a product in the market， a company needs to（）.
A.work on its actual and augmented benefits
B.emphasize its brand
C.improve its quality
D.promote its unique selling proposition
正确答案：work on its actual and augmented benefits
3、To build up sales and market share， a company may use（）.
A.psychological pricing strategy
B.skimming pricing strategy
C.values-based pricing strategy
D.penetration pricing strategy
正确答案：penetration pricing strategy
4、Promotional activities that aim to differentiate product would focus on（）.
A.informing consumers of the existence of the product
B.building brand awareness
C.strengthening the brand
D.introducing unique features and benefits
正确答案：introducing unique features and benefits
5、A unique selling proposition is a feature of a product that（）.
A.satisfies customer needs
B.attracts consumers in the market
C.makes it different from other similar products
D.is highlighted in advertisements
正确答案：makes it different from other similar products
6、During the process of developing a marketing mix， marketers need to test the overall offer after drafting it by（）.
A.raising questions concerning the 4Ps
B.asking customer focused questions
C.changing some elements constantly
D.answering questions concerning the 4Ps
正确答案：asking customer focused questions
7、In the pricing process， in order to understand environmental factors， a company needs to（）.
A.adopt a fixed methodology
B.calculate fixed and variable costs of its products
C.predict the possible actions its competitors will take and their effects
D.estimate the demand from consumers
正确答案：predict the possible actions its competitors will take and their effects
8、Which of the following is NOT included in a promotional mix？
A.Personal selling
B.Advertising
C.Sponsorship
D.Communication
正确答案：Communication
9、A company provides its product to customers with and without intermediaries.This kind of distribution channel is called（）.
A.dual distribution
B.direct distribution
C.indirect distribution
D.intensive distribution
正确答案：dual distribution
10、Which of the following is correct about distributors？
A.They purchase goods from different producers in bulk and store them in warehouses.
B.They carry products from a single brand or company.
C.They represent the producer to the user and make money from commissions.
D.They stock goods bought from other intermediaries and then sell them to the ultimate end user.
正确答案：They carry products from a single brand or company.
第六章单元测试
1、According to the AIDA model，（）.
A.some customers would jump over some steps to make a purchase
B.the number of prospective customers increases step by step
C.marketing efforts should be tailored for different stages in the customer journey
D.marketing messages need to motivate customers to buy
正确答案：marketing efforts should be tailored for different stages in the customer journey
2、To maintain customer interest， marketing messages need to（）.
A.introduce the detailed features of a product
B.provide entertaining content about a product
C.give customers hands-on experience about a product
D.deliver the most important benefits of a product
正确答案：deliver the most important benefits of a product
3、Applying the AIDA model in the planning of marketing activities is about（）.
A.deciding on the time to put out these activities
B.selecting a stage to focus these activities on
C.mapping out the thoughts of consumers
D.creating a marketing sequence
正确答案：creating a marketing sequence
4、（）is the first step in the AIDA buyer’s journey.
A.Autonomy
B.Attention
C.Action
D.Availability
正确答案：Attention
5、Which of the following is NOT what marketers at the attention stage should focus on？
A.Informing customers that the company exists
B.Letting customers know that they need a product
C.Raising customer awareness of the product
D.Motivating customers to buy
正确答案：Motivating customers to buy
6、Helping consumers develop interest is about（）.
A.giving consumers reasons to want to research further into the company’s offer
B.Inviting consumers to use their own resources to look into the offer
C.letting consumers know about the product
D.encouraging consumers to own the product
正确答案：giving consumers reasons to want to research further into the company’s offer
7、Marketing activities at the desire stage aim to（）.
A.ask customers to notice particular features of the product
B.persuade customers to actually buy the product
C.drive customers to develop a willingness and tendency to buy the product
D.let customers feel that they like the product
正确答案：drive customers to develop a willingness and tendency to buy the product
8、Which of the following is NOT a way to stimulate customer desire for a product？
A.Telling customers that the product could solve their problems.
B.Answering possible objections from customers.
C.Giving customers reassurance about the effectiveness of the product.
D.Persuading customers that the product would affect them positively.
正确答案：Giving customers reassurance about the effectiveness of the product.
9、Which is of the following is false about testimonials？
A.Testimonials can be written or spoken.
B.Testimonials are statements that recommend a product as worthy and desirable.
C.Testimonials can give customers reassurance.
D.Testimonials are insider opinions.
正确答案：Testimonials are insider opinions.
10、A call to action is an instruction to the audience to（）.
A.prompt an immediate response
B.demonstrate the features of a product
C.encourage them to buy a product
D.get an offer
正确答案：prompt an immediate response
第七章单元测试
1、Two dimensions in the BCG Matrix reveal likely（）of the business portfolio in terms of cash needed to support that unit and cash generated by it.
A.investment
B.presentation
C.profitability
D.interests
正确答案：profitability
2、In the example of KFC， what makes KFC China a STAR in those four profit centers？
A.special food menu
B.high market share and high sales growth rate
C.all of above
D.an aggressive strategy
正确答案：all of above
3、Cash cow product lines earn a lot in terms of sales， and the revenue earned mostly is spent on other operational features of the company or invested in other product category， because of（）.
A.a low growth rate
B.competitive
C.a high market share
D.competitiveness
正确答案：a high market share
4、The large profits earned from cash cows are used for（）on management to strengthen the future prospects.
A.financial support
B.startup
C.a prime focus
D.combination
正确答案：financial support
5、Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings， and their level of benefit is generally minor when contrasted with（）.
A.a market
B.a potential business
C.a cash cow business
D.a new business
正确答案：a cash cow business
6、Due to the fact that products in dogs do not offer significant financial gain to the company， instead they consume cash investment， they are recognized as（）.
A.poor performance
B.mature stage
C.market shares
D.cash traps
正确答案：cash traps
7、The products in the quadrant of（）are also known as problem child， which needs to be managed and operated properly for the benefits of the company， because they have the potential to grow more with the low market share but high market growth rate.
A.cash cows
B.dogs
C.question marks
D.stars
正确答案：question marks
8、Products in Question Marks have the potential to grow and if investment is made properly， it could easily turn them into（）.
A.startup
B.cash cow quadrant
C.dog quadrant
D.star quadrant
正确答案：star quadrant
9、BCG Matrix is one of the most popular corporate（）tools and is critical to the growth and success of the company.
A.assessment
B.financial
C.portfolio analysis
D.competitive
正确答案：portfolio analysis
10、In the example of Coca-Cola， two question marks， Minute maid and Diet coke， have the possibility of turning into stars， if the company would take risk in（）them considerably.
A.managing
B.selling
C.dealing with
D.investing
正确答案：investing
第八章单元测试
1、Which of the following is true concerning the purpose of the five forces model？
A.To survey the potential consumers.
B.To describe strengths and weaknesses of a product.
C.To analyze the competitiveness in an industry.
D.To study the suppliers’ strategy.
正确答案：To analyze the competitiveness in an industry.
2、If a brand has a large number of suppliers and sufficient storage of raw materials，（）should not be set as the priority in determining its marketing strategy.
A.supplier power
B.buyer power
C.threat of new entry
D.threat of substitutes
正确答案：supplier power
3、An industry with high barriers to enter， having many buyers and suppliers but few substitute products and competitors， will be seen as not so competitive and thus， very attractive due to its（）.
A.low potential
B.strong competition
C.low profitability
D.high profitability
正确答案：high profitability
4、A highly competitive market has the following features EXCEPT（）.
A.many substitute products
B.large number of competitors
C.many suppliers
D.low barriers to enter
正确答案：many suppliers
5、Supplier power is（）if the buyer is not price sensitive and uneducated regarding the product.If the supplier’s product is highly differentiated， then supplier bargaining power is（）.
A.weak； weak
B.weak； strong
C.strong； weak
D.strong； strong
正确答案：strong； strong
6、When buyers are able to join together to put pressure on a supplier， this is which of Porter's Five Forces？
A.Threat of new entrants.
B.Competitive rivalry.
C.Threat of substitute products.
D.Bargaining power of customers.
正确答案：Bargaining power of customers.
7、When suppliers are limited or inputs are scarce， which of Porter's Five Forces are at play？
A.Competitive rivalry.
B.Supplier power.
C.Threat of new entrants.
D.Buyer power.
正确答案：Supplier power.
8、According to Michael Porter， what are the two main factors which can lead to a significant competitive advantage？
A.Low costs and differentiated products.
B.High costs and differentiated products.
C.Bad product performance and low switching costs.
D.Good product quality and high substitute availability.
正确答案：Low costs and differentiated products.
9、A low threat of new entrance can both make an industry（）competitive and（）profitable for existing competitors.
A.less； less
B.less； more
C.more； more
D.more； less
正确答案：less； more
10、If a company wants to use the five forces model to analyze the threat of new entry， which of the following factors should be considered？
A.Buyers are price sensitive and well-educateD.B.New entrants can easily access suppliers and distributors.
C.The industry is very large but matureD.D.Most suppliers are pretty small.
正确答案：New entrants can easily access suppliers and distributors.
第九章单元测试
1、A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a（）over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.
A.stronger customer loyalty
B.niche market
C.higher market share
D.competitive advantage
正确答案：competitive advantage
2、Which of the following statement is true about competitive strategy？
A.Each competitive strategy entails differences in product line， production emphasis， marketing emphasis， and means to sustain the strategy.
B.All of the above.
C.Each competitive strategy positions a company differently in its market.
D.Each competitive strategy establishes a theme for how a company can outperform rivals.
正确答案：All of the above.
3、（）is the strategy used by businesses to create a low cost of operation within their niche.The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.
A.Differentiation
B.Cost focus
C.Cost leadership
D.Differentiation focus
正确答案：Cost leadership
4、What factors should be considered if a company plans to adopt cost leadership strategy？
A.The capacity of one party to dominate the other due to its influence， power， size， or status， or through a combination of different persuasion tactics.
B.The level of how technology is implementeD.C.All of the above.
D.The rate at which potential output levels are being met or useD.
正确答案：All of the above.
5、A differentiation strategy focuses on providing a product or a service with（）attributes， in comparison with the competition， to reach a broad market.In other words， it means to set the product or service apart from similar ones.
A.similar
B.successful
C.distinctive
D.excellent
正确答案：distinctive
6、How can a company achieve differentiation？
A.Competitive pricing.
B.All of the above.
C.Enhanced customer support.
D.Functional design.
正确答案：All of the above.
7、Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target（）.
A.industry
B.market
C.segment
D.area
正确答案：segment
8、When using the（）， there is a potential danger of a broad-market cost leader.
A.cost focus strategy
B.cost leadership
C.differentiation focus strategy
D.differentiation strategy
正确答案：cost focus strategy
9、（）strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market.
A.Cost leadership
B.Cost focus strategy
C.Differentiation strategy
D.Differentiation focus strategy
正确答案：Differentiation focus strategy
10、What is the advantage for a company to use differentiation focus strategy？
A.Either（A） and（B）
B.The company becomes more experienced and specialized at providing goods and services to a limited sector of consumers， and it can charge more for that expertise due to reduced competition.
C.There is less competition and， therefore， greater pricing flexibility in the niche market.
D.Both（A） and（B）
正确答案：Both（A） and（B）
第十章单元测试
1、Negotiations can take place（）.
A.between buyers and sellers
B.between the governments of two or more countries
C.between an employer and prospective employees
D.all of above
正确答案：all of above
2、A negotiator will conduct accommodating strategy，（）
A.on issues vital to company welfare when he/she knows it is right.
B.when he/she is outmatched and losing.
C.when he/she wants to gain commitment by incorporating others’ concerns into a consensual decision.
D.when he/she wants to achieve a temporary settlement of a complex issue.
正确答案：when he/she is outmatched and losing.
3、In negotiations， using avoiding strategy shows negotiators’ ability to（）.
A.practice leaving issues unresolved
B.communicate and keep the dialogue open
C.offer value to all aspects of the issue
D.endure the loss of one’s own side
正确答案：practice leaving issues unresolved
4、In a competitive climate， people are more likely to（）.
A.deprive them of the gains
B.ignore information and opinions from others.
C.remind the organization of their potential contributions
D.frame issues in nonthreatening ways
正确答案：ignore information and opinions from others.
5、In negotiations， using collaborating strategy shows negotiators’ ability to（）.
A.communicate and keep the dialogue open
B.endure the loss of one’s own side
C.offer value to all aspects of the issue
D.confront situations in a non-threatening way
正确答案：confront situations in a non-threatening way
6、A risk of using accommodating strategy might be（）.
A.the loss of contribution
B.time cost on trivial matters
C.a breakdown in communication
D.lack of feedback
正确答案：the loss of contribution
7、In negotiations， using competing strategy shows negotiators’ ability to（）.
A.use active or effective listening
B.confront situations in a non-threatening way
C.know when to withdraw
D.argue and debate
正确答案：argue and debate
8、Which of the following statements is the feature of compromising？
A.Compromise will prolong the process of negotiation which has negative effect.
B.All parties will achieve a partial victory and all points of view are taken into consideration.
C.Both parties are satisfied with the outcome brought about by a compromise.
D.In order to find a compromise， the weak side must “give in” somehow to achieve a resolution.
正确答案：All parties will achieve a partial victory and all points of view are taken into consideration.
9、Things to consider before and during negotiations include justifying your position，（）， keeping your emotions in check， and knowing when to walk away.
A.understanding the market
B.analyzing other party’s data
C.criticizing other party’s standpoint
D.putting yourself in the other party's shoes
正确答案：putting yourself in the other party's shoes
10、When（）， the objective is to find an expedient， mutually acceptable solution that partially satisfies both parties
A.avoiding
B.accommodating
C.compromising
D.collaborating
正确答案：compromising
第十一章单元测试
1、Which of the following descriptions is NOT true to Zara？
A.Cellular manufacturing helps to streamline communication and speeds up production
B.In-house production increases the overall flexibility.
C.Zara hires many other companies to produce parts of products.
D.Centralized design and manufacture reduces the time to market drastically.
正确答案：Zara hires many other companies to produce parts of products.
2、As a successful case of SCM， WalMart has been developing a more highly structured and advanced supply chain management strategy by（）.
A.removing some of the chain’s links and establishing effective communication networks with partners
B.singling out management departments
C.developing more process links and cutting communication with suppliers
D.making every part of the whole chain work independently
正确答案：removing some of the chain’s links and establishing effective communication networks with partners
3、One of the benefits of time-based strategy is（）.
A.increasing cycle time and weakening communications
B.reducing costs and increasing profits
C.lowering the barriers to imitation
D.slowing growth and improving quality
正确答案：reducing costs and increasing profits
4、Lean manufacturing is a management philosophy derived from the（）， focusing on eliminating waste， reducing errors， and shrinking inventory.
A.Toyota Production System
B.IBM Management System
C.Ford Mass Production
D.Zara Supply Chain Management
正确答案：Toyota Production System
5、Which of the following description of supply chain management is true？
A.Successful supply chain management may lower the efficiency of the movement and storage of materials.
B.Supply chain management aims to minimize customer value and publicize the product.
C.Supply chain management emphasizes the independent operation of each unit.
D.A very clear and effective supply chain involves collaborative work between roles and systems.
正确答案：A very clear and effective supply chain involves collaborative work between roles and systems.
第十二章单元测试
1、A headhunter is a job recruiter who specializes in（）highly skilled professionals with corporate clients.He or she might be an independent contractor or work through an agency where each agent specializes in particular areas of employment and possibly also in geographic areas.
A.communicating
B.referring
C.matching
D.relating
正确答案：matching
2、Why do employers use headhunters？
A.Because headhunters can find more proper talents than those the company finds on its own.
B.Because they focus on fewer assignments and have more time to approach passive candidates.
C.All of the above.
D.Because their compensation is based on their results， not their level of activity.
正确答案：All of the above.
3、What is the advantage to recruit with a headhunter？
A.Candidates most often form lower level of loyalty with their employers.
B.It often costs more to hire from a headhunter.
C.Headhunters， esp.those specialist headhunters， knows an industry better than HR recruiting managers.
D.Some headhunters have been known to lure people in for advertised jobs and then try to push other opportunities on them.
正确答案：Headhunters， esp.those specialist headhunters， knows an industry better than HR recruiting managers.
4、What is the first step for the headhunting process after headhunters are informed of the need of hiring？
A.To approach passive candidates.
B.To conduct executive search in order to find a exact match.
C.To arrange a face-to-face interview.
D.To arrange a telephone interview.
正确答案：To conduct executive search in order to find a exact match.
5、Headhunters are paid on（）， which means they aren’t paid unless and until a suitable candidate that they find is hireD.
A.contingency
B.time spent on each candidate
C.the nature of the job vacancy
D.sales volume
正确答案：contingency
6、Who should pay the headhunter？
A.The HR hiring in the employer company.
B.All of the above.
C.The client.
D.The job seeker.
正确答案：The client.
7、What is the advantage for people to work with a specialist headhunter？
A.Generalists have a greater understanding than specialists on recruiting fundamentals and principals.
B.Generalists can take on more job orders and draw from a much larger pool of candidates than specialists.
C.Clients may prefer to work with specialists that cater to candidates with a particular skill set.
D.Generalists have a broader focus and work on a wide variety of positions than specialists， potentially offering more opportunities to candidates.
正确答案：Clients may prefer to work with specialists that cater to candidates with a particular skill set.
8、Which of the following is the feature of an ineffective resume？
A.Content should be very detailed in terms of results/accomplishments， NOT responsibilities.
B.Provide clear academic background information， such as course scores at university.
C.Less is more - Cut and simplify your formatting.
D.Delete any Key Competencies sections.
正确答案：Provide clear academic background information， such as course scores at university.
9、Which of the following function is the most important function performed by a headhunter？
A.To find a perfect match between clients and candidates.
B.To provide career development for the candidates.
C.To try to keep candidates working for the clients as long as possible.
D.To save recruitment cost for the clients.
正确答案：To find a perfect match between clients and candidates.
10、Rejection isn’t（）.It simply means that you are not a fit for the positions they are currently working on.
A.acceptable
B.realistic
C.reasonable
D.personal
正确答案：personal