智慧树知到《大学生创业英语》章节测试答案

智慧树知到《大学生创业英语》章节测试答案
第一章测试
1.创新创业是世界大势所趋、国家发展动力之源，加强创新创业教育是高等教育的时代使命。（）
A.正确
B.错误
正确答案：A
2.本课程能帮助同学们提升英语语言技能和了解创新创业。（）
A.正确
B.错误
正确答案：A
3.This course has 15 chapters. （）
A.正确
B.错误
正确答案：B
4.One of the course objectives is o help foster current and prospective Chinese business owners with a learning experience by combining elements of learning English vocabulary with usage in the business environment. （）
A.正确
B.错误
正确答案：A
5.Innovation and entrepreneurship has become the trend of our world and it is the momentum of our national development. （）
A.正确
B.错误
正确答案：A
6.What is the name of this online course? （）
A.College Business English
B.College English for Entrepreneurs
C.Entrepreneurship English
D.English for College students
正确答案：B
7.Which of the followings does not belong to the course objectives? （）......
A.To build a foundation for international cooperation by expanding students' English ability directly in the area of Business Entrepreneurship
B.To help foster current and prospective Chinese business owners with a learning experience by combining elements of learning English vocabulary with usage in the business environment
C.To create a business
D.To create an introduction course to business entrepreneurship
正确答案：C
8.Which of the followings is incorrect （） ?....
A.You will gain information on running a business by learning this course.
B.Learners of this course have to create a business.
C.One of the course objectives is to create an introduction course to business entrepreneurship.
D.This course has 11 chapters.
正确答案：B
9.Who are our target students？（）
A.Students in university looking for an elective in Business Entrepreneurship
B.Current business owners looking for more information on running a business
C.Students who are curious about business creation and development
D.Internationals who are English speakers looking for an introduction to business entrepreneurship
正确答案：ABCD
10.What will you get after learning this online course? （）
A.Basic concepts of Business Entrepreneurship
B.Resources for creating a business
C.Simple conversation using business lingo and vernacular
D.Increased vocabulary focused on Business/Entrepreneurship
正确答案：ACD
第二章测试
1.“Mass entrepreneurship and innovation” has been an effective driver for both economic growth and the consistent transition between traditional and new growth engines. （）
A.正确
B.错误
正确答案：A
2.One of the major purposes of Entrepreneurship education is to encourage both college students and graduates to broaden their mind and maximize their potential. （）
A.正确
B.错误
正确答案：A
3.It is commonly believed that entrepreneurs are risk-takers. （）
A.正确
B.错误
正确答案：A
4.Entrepreneurial thinking is one of the most relevant skills for the 21st-century workforce. （）
A.正确
B.错误
正确答案：A
5.Which of the followings are incorrect? （）
A.“Determination” means “once entrepreneurs decide on a course of action, they implement it as quickly as possible”.
B.“Devotion” means “entrepreneurs want to be in charge of their own destiny rather than dependent on an employer”.
C.“Destiny” means “entrepreneurs love what they do”.
D.“Decisiveness” means “entrepreneurs make decisions swiftly”.
正确答案：ABC
6.What are major tasks of the State Council executive meeting?（）
A.Discuss urgent social and economic issues.
B.Make decisions on important items involved in the State Council’s work.
C.Deliberate on drafts of laws and administrative regulations.
D.Make new policies.
正确答案：ABC
7.What does “big business” mean in the following sentence: “Medicine is big business in many countries around the world”? （）
A.大企业
B.大生意
正确答案：B
8.Every organization has to be operated exclusively for profit. （）
A.正确
B.错误
正确答案：B
9.Jack Ma is the cofounder of Alibaba Group. （）
A.正确
B.错误
正确答案：A
10.All businessmen are entrepreneurs. （）
A.正确
B.错误
正确答案：B
第三章测试
1.What does Design Thinking mean? （）
A.设计方法
B.设计思路
C.设计思考
D.设计思维
正确答案：D
2.Design thinking is a series of effective innovation modes. （）
A.正确
B.错误
正确答案：A
3.Which of the followings is incorrect? （）
A.A good point of view should provide focus and frames the problem.
B.Empathy is the foundation of a human-centered design process.
C.The define mode is critical to the design process because it explicitly expresses the problem you are striving to address through your efforts.
D.Test is the mode of your design process in which you aim to generate radical design alternatives.
正确答案：D
4.Prototyping is used for many reasons, including empathy gaining, exploration, testing and inspiration. （）
A.正确
B.错误
正确答案：A
5.What are the modes of design thinking？（）
A.ideate and prototype
B.test
C.empathize
D.define
正确答案：ABCD
6.Group travelling and adventure represent two different modes of thinking. （）
A.正确
B.错误
正确答案：A
7.Adventure reflects managerial thinking which emphasizes efficiency. （）
A.正确
B.错误
正确答案：B
8.Group travelling reflects entrepreneurial thinking. （）
A.正确
B.错误
正确答案：B
9.Which of the followings is incorrect? （）
A.Bird-in-hand Principle means, to start your business, the resources that you have already owned are better than unreachable resources.
B.It is important to realize that contingencies will happen in the process of creating a business.
C.Lemonade Principle encourages entrepreneurs to be negative when encountering difficulties.
D.Affordable Loss Principle suggests evaluating your affordable loss in advance.
正确答案：C
10.Which of the followings is incorrect? （）
A.In the eyes of expert entrepreneurs, negative contingencies are not the cost, but new resource.
B.Lemonade Principle tells us to embrace uncertainty or contingency during the process of creating a business.
C.Pilot-in-the-plane Principle means entrepreneurs should learn to control the moving directions.
D.Entrepreneurs can create the predictable future.
正确答案：D
第四章测试
1.In the “STRETCH” framework, "S" refers to Social Needs. （）
A.正确
B.错误
正确答案：A
2.In the “STRETCH” framework, the first "T" refers to Team-building. （）
A.正确
B.错误
正确答案：B
3.In the “STRETCH” framework, "R" refers to Resources. （）
A.正确
B.错误
正确答案：A
4.In the “STRETCH” framework, "E" refers to Evaluation. （）
A.正确
B.错误
正确答案：A
5.In the “STRETCH” framework, the second “T” refers to Targets. （）
A.正确
B.错误
正确答案：B
6.In the “STRETCH” framework, "C" refers to Contingency. （）
A.正确
B.错误
正确答案：A
7.In the “STRETCH” framework, "H" refers to How to run your business? （）
A.正确
B.错误
正确答案：A
8.The word STRETCH cannot have a positive meaning: to make business or entrepreneurship project bigger and farther. （）
A.正确
B.错误
正确答案：B
9.The word “stretch” literally means to cause something to reach, often as far as possible, in a particular direction. （）
A.正确
B.错误
正确答案：A
10.This course uses “STRETCH”, as a framework, to correspond with the main steps of creating a business. （）
A.正确
B.错误
正确答案：A
第五章测试
1.“Those products or services that fill the needs or wants of a large part of society” is the definition of what vocabulary term? （）
A.Social Needs
B.Social Relations
C.Market
D.Customers’ Needs
正确答案：A
2.Brainstorming means “an activity during which the sole purpose is to develop ideas”. （）
A.正确
B.错误
正确答案：A
3.Competitor means “a person or business who sells a similar product or service as you”. （）
A.正确
B.错误
正确答案：A
4.NGO stands for Governmental Organization. （）
A.正确
B.错误
正确答案：B
5.Western culture is more（） than Chinese culture.
A.hierarchical
B.indirect
C.individualistic
D.dignity oriented
正确答案：C
6.Linell Davis suggested that a better translation for 面子 was what? （）
A.Face
B.Integrity
C.Dignity
D.Honor
正确答案：C
7.Using hints and subtle speech while speaking, is an example of what? （）
A.Indirect Communication
B.Direct Communication
C.Miscommunication
D.Disrespectful Communication
正确答案：A
8.Using the word profit, which sentences are correct? （）
A.We spent less money this year and our profits increased.
B.We can profit from this situation.
C.It mostly profit that the business makes.
D.Profits is inescapable with a great business plan.
正确答案：AB
9.Which sentence is correct? （）
A.Group brainstorming is one way of coming up with ideas because more heads can come up with more ideas than just one head thinking.
B.Group brainstorming isn’t one way of coming up with ideas because more heads can come up with more ideas than just one head thinking.
C.Group brainstorming isn’t one way of coming up with ideas because more heads can’t come up with more ideas than just one head thinking.
D.Group brainstorming are one way of coming up with ideas because more heads can have come up with more ideas than just one head thinking.
正确答案：A
10.Group Brainstorming is when several people gather to come up with ideas.
A.正确
B.错误
正确答案：A
第六章测试
1.Which of the followings is incorrect about “mission statement” ?（）
A.A mission statement reflects a company’s business goals and philosophies.
B.A mission statement describes what an organization would like to achieve or accomplish in the long-term future.
C.A mission statement represents an organization's core purpose and focus
D.A mission statement is a brief written statement
正确答案：B
2.How many interpretations of SMART goals was/were introduced in this chapter?（）
A.2
B.3
C.4
D.1
正确答案：A
3.Which of the followings is incorrect in the SMART system? （）
A.M stands for manageable.
B.A stands for action-oriented.
C.S stands for special.
D.R stands for reachable.
正确答案：B
4.A company’s values should align to its mission. （）
A.正确
B.错误
正确答案：A
5.A goal is “an observable and measurable end result having one or more objectives to be achieved within a more or less fixed timeframe. （）
A.正确
B.错误
正确答案：A
6.Usually the higher-level goals only can be reached as the lower-level goals have been attained. （）
A.正确
B.错误
正确答案：A
7.A SMART goal is a short acronym for a particular standard and criterion in goal setting process.（）
A.正确
B.错误
正确答案：A
8.Which of the followings are business goals? （）
A.Increase traffic on your business website or blog/WeChat .
B.Reduce ongoing business expenses.
C.Create a new product.
D.Hire your first employee.
正确答案：ABCD
9.Which of the followings belongs to the process of creating a mission statement? （）
A.Try to write a sentence to describe the purpose of your business.
B.Discuss the statements and come up with one sentence everyone agrees with.
C.Communicate it to everyone in your company, when you have finalized your mission statement.
D.Ask your business partners or core team members to do the same thing
正确答案：ABCD
10.A mission statement is a summary which defines.（）
A.who you are
B.do it for whom
C.what you do
D.how to do it
正确答案：ABCD
第七章测试
1.In the 21st century, people with abundant and excellent resources are easy to be successful. （）
A.正确
B.错误
正确答案：A
2.Resource means money and possessions, especially a large amount of money used for producing more wealth or for starting a new business. （）
A.正确
B.错误
正确答案：B
3.KAR model is based on the means of Effectuation proposed by Professor Saras Sarasvathy. （）
A.正确
B.错误
正确答案：A
4.In KAR model, “K” refers to Knowledge, “A” refers to Abilities and “R” refers to Resources. （）
A.正确
B.错误
正确答案：B
5.Business letters are used for longer or more official messages. （）
A.正确
B.错误
正确答案：A
6.An e-mail is a message that is sent and received electronically over a computer network. （）
A.正确
B.错误
正确答案：A
7.Tangible resources include （）.
A.physical resources
B.human resources
C.technological resources
D.capital resources
正确答案：ABCD
8.Intangible resources include （）.
A.information resources
B.policy resources
C.Social resources
D.physical resources
正确答案：ABC
9.In this chapter, resources that college student entrepreneurs use are （）.
A.enterprise resources
B.government resources
C.resources in colleges and universities
D.social resources and alumni resources
正确答案：ABCD
10.What are the qualities of effective business communication? （）
A.punctuation and form
B.briefness and organization
C.clarity and relevance
D.courtesy and suitability
正确答案：BCD
第八章测试
1.SWOT Analysis: what does the “O” stand for? （）
A.Original
B.Occasions
C.Outstanding
D.Opportunities
正确答案：D
2.Sometimes an investor will end their position in your company, what is their plan called? （）
A.Termination Plan
B.Termination Contract
C.Exit Clause
D.Exit Strategy
正确答案：D
3.SWOT Analysis: what does the “T” stand for? （）
A.Transitions
B.Tactics
C.Threats
D.Troubles
正确答案：C
4.USP stands for? （）
A.Unique Selling Proposition
B.Uniform Stock Profit
C.Under Sold Parts
D.Under Sales Penalty
正确答案：A
5.Jim has a pool construction business and Bob has a pool cleaning business. Bob gets the most repeat business. （）
A.正确
B.错误
正确答案：A
6.“What areas are you lacking in that need improvement?” is a question from our SWOT framework. Which category does it belong to? （）
A.Threats
B.Strengths
C.Weaknesses
D.Opportunities
正确答案：C
7.Revenue – Expenses = Profit （）
A.正确
B.错误
正确答案：A
8.Which section does this question belong to: Why do you want to do this, really? （）
A.Market Feasibility
B.Technical Feasibility
C.Financial Feasibility
D.Team Skills and Desire
正确答案：D
9.What is a business’ customer base? （）
A.The first 100 customers of a business necessary to create a profit
B.The customers we spend time and money to gain to purchase one time
C.The group of customers that give repeat business and stay over long period
D.The first customers that form the base of the business
正确答案：C
10.Which statement best describes Value Proposition? （）
A.Why should a person do business with you and not with another similar product/service?
B.This is a specific point at which the sale volume is maximized because the customer believes the price paid is lower that it should be for what they received. Also known as bang-for-buck.
C.An arbitrary analysis of a business’ worth due to sale volume and intellectual property licenses.
D.A market point where supply and demand are in equilibrium.
正确答案：A
第九章测试
1.Most great businesses are a one-person show. （）
A.正确
B.错误
正确答案：B
2.Business partners, like parents and spouses, are rarely perfect. （）
A.正确
B.错误
正确答案：A
3.Entrepreneurs wear many hats.” means they take on a lot of roles when running a business. （）
A.正确
B.错误
正确答案：A
4.The most obvious advantage of hiring employees is that you will have a lot of free time to do whatever you want. （）
A.正确
B.错误
正确答案：B
5.Personal or professional conflicts can slow down the workflow and sour the workplace atmosphere. （）
A.正确
B.错误
正确答案：A
6.Entrepreneurial team refers to an effective working group formed by two or more people who have certain interests and have a direct impact on the decisions of the team and the enterprise. （）
A.正确
B.错误
正确答案：A
7.Which is not the disadvantages of hiring employees? （）
A.A large amount of paperwork
B.Having others to share the work
C.The added expenses
D.Establishing more detailed work place rules and policies
正确答案：B
8.In the course of weighing the decision to hire employees, what basic questions will you need to answer? （）
A.Can you share control?
B.Are you ready to be a boss?
C.Can you afford employees?
D.Do you have the people skills required to manage employees?
正确答案：ABCD
9.The entrepreneurial team is composed of five elements. What are they? （）
A.Purpose; People
B.Place; Power
C.Performance
D.Plan
正确答案：ABD
10.We have mentioned some useful settings of training and development. What are they? （）
A.Conferences and Expos
B.Seminars
C.Classes.
D.Workshops
正确答案：ABCD
第十章测试
1.Business ownership is without any risks or contingencies. （）
A.正确
B.错误
正确答案：B
2.Being fully responsible means the success or failure of your business rests on you. （）
A.正确
B.错误
正确答案：A
3.Facing these challenges can get scary and lonely, especially if you don't have the emotional support of family and friends. （）
A.正确
B.错误
正确答案：A
4.A startup can go under for only one reason. （）
A.正确
B.错误
正确答案：B
5.The factors that lead to catastrophe are often refused to be acknowledged until the ship is already sinking. （）
A.正确
B.错误
正确答案：A
6.Desai recommends seeking out failure in order to learn. （）
A.正确
B.错误
正确答案：B
7.How long after the initial pivot, Fab decided to pivot again? （）
A.We did not mention it.
B.Two years later
C.One year later
D.Two months later
正确答案：B
8.Which is not the excuse keeping you from taking the “next step”? （）
A.I don’t know which avenue to pursue.
B.Failure is a far better teacher.
C.This idea isn’t big enough or good enough to be a full-fledge business.
D.I don’t have enough resources/knowledge/connections.
正确答案：B
9.Creative thinking is a thought process that involves looking at a situation or object in new ways.
A.正确
B.错误
正确答案：A
10.A pivot generally means that a business is looking to find a to prevent themselves from growing stagnant. Hypothetically a startup should constantly be evaluating data: measuring the marke, contemplating new strategies,testing new products.
A.正确
B.错误
正确答案：A
第十一章测试
1.Capital means financial assets of a business. （）
A.正确
B.错误
正确答案：A
2.You should only use one method to raise money for a business idea. （）
A.正确
B.错误
正确答案：B
3.Startup Capital means the financial assets that are used to get a business up and running. （）
A.正确
B.错误
正确答案：A
4.Using your own, close friends’, or family’s financial assets to finance your business idea is called? （）
A.Venture Capitalist
B.Friends’ Help
C.Crowdfunding
D.Bootstrapping
正确答案：D
5.Publically advertising for people to invest their money into your business idea but won’t become part owners or shareholders is called? （）
A.Venture Capitalist
B.Publicity
C.Bootstrapping
D.Crowdfunding
正确答案：D
6.Blockchain means a digital technology that records all digital currency transactions occurring on a decentralized exchange. （）
A.正确
B.错误
正确答案：A
7.Cryptographic Currency means a digital or virtual currency. （）
A.正确
B.错误
正确答案：A
8.Business Incubator means an organization that is designed to help get startup businesses off the ground and running. （）
A.正确
B.错误
正确答案：A
9.What are some questions from the lesson that need to be asked to determine what method of receiving payments is implemented? （）
A.What type of business idea and implementation do you have?
B.What is the easiest method for the customer to pay via?
C.Will your business only do business to business transactions?
D.Is your business a people facing business with retail stores?
正确答案：ACD
10.Blockchain was primarily created to address some perceived shortcomings in the traditional banking system.
A.正确
B.错误
正确答案：A