智慧树知到《实用商务英语（嘉兴大学）》章节测试答案

智慧树知到《实用商务英语（嘉兴大学）》章节测试答案
1. Wholesalers buy goods from manufacturers or importers and then sell them to the end customers in small quantities. （）
A、正确
B、错误
正确答案：B
2. Your interest， expertise and experience are all very important when starting business. （）
A、正确
B、错误
正确答案：A
3. If you start a business selling services， you may or may not need a storefront of some kind. In chinese， "storefront " is（）
正确答案： 店面，店铺
4. Not being complete independent is one of the advantages of the franchise . （）
A、正确
B、错误
正确答案：B
5. Which of the following can be included into the body part of a job application letter？ （）
正确答案：The purpose of writing the letter. |Appreciation for being considered for the job. |Personal information （gender， work experience， educational background，etc.）
第二章测试
1. In production process， lean manufaturing training is adopted to help manufacturers to improve greater markup. （）
A、正确
B、错误
正确答案：A
2. The duties of the operations department are to find out what the consumers want through marketing research. （）
A、正确
B、错误
正确答案：B
3. The common aspects that need to be considered in operations management are as follows_________？ （）
正确答案： production process |inventory management |supply chain
4. Which of the following concept is commonly adopted to manage the inventory of a company？ （）
正确答案：Just-in-time （JIT）
5. The elements that need to be included in minutes writing are__________. （）
正确答案： a follow-up meeting schedule |topics discussed and resolutions made at the meeting |attendees and absentees of the meeting |time and place of the meeting
第三章测试
1. Mortgaging is a common way of startup fund raising. （）
A、正确
B、错误
正确答案：A
2. It’s easy for startup companies to get bank loans nowadays. （）
A、正确
B、错误
正确答案：B
3. Which of the following sources can provide new companies a hefty sum of capital？（）
正确答案： Venture capital companies
4. In what ways do angel investors make investments in a startup？ （）
正确答案： Invest through angel investor networks |Invest through angel investor funds |Invest through crowd funding platforms |Invest their money directly into a new company
5. Which part can be omitted（去除） in memo writing？ （）
正确答案： signature （签名/落款） |salutation （问候语） |letterhead （信件抬头）
第四章测试
1. A customer's knowledge about brand factors includes ___________. （）
正确答案： reputation |features |values |specifications
2. Brand awareness is crucial in persuading， informing and reminding both potential and existing customers towards making a brand decision. （）
A、正确
B、错误
正确答案：A
3. Brand recall refers to how well people connect a brand with products， ideas， taglines， and other attributes. （）
A、正确
B、错误
正确答案：B
4. Extending your brand in every aspect of corporate life is the strategy of ___________. （）
正确答案： integrating your brand
5. In writing a business proposal， it is important to remember not to turn the opening into an introduction to or overview of your company. （）
A、正确
B、错误
正确答案：A
第五章测试
1. Higher Engagement is one of the benefits of digital advertising. （）
A、正确
B、错误
正确答案：A
2. The advance of high-speed mobile networks and the penetration of mobile devices contributes to the the growth of online advertising.（）
A、正确
B、错误
正确答案：A
3. Behavioral data providers can rely on _______ to collect a customer's information. （）
正确答案： online searches |purchasing history |internet browsing habits
4. _______ are generally used in e-commerce like eBay and Amazon. （）
正确答案： Promoted listings
5. The language of notice and announcement should be straightforward， concise， simple， accurate and formal. （）
A、正确
B、错误
正确答案：A
第六章测试
1. Cross-border e-commerce involves the sale or purchase of products via online shops across national borders. （）
A、正确
B、错误
正确答案：A
2. The main target markets of China's cross-border e-commerce are Russia and Brazil. （）
A、正确
B、错误
正确答案：B
3. Which of the following makes it convenient to deliver large goods from one country to another？（）
正确答案： overseas warehouses
4. User-generated content （UGC） is an effective way to improve customer experience， which is delivered and shared in interactive ways like ？ （）
正确答案： VR / AR |live streaming |posts |short videos
5. Which of the following statements about email writing is not true？ （）
正确答案： You can use the same closing sentences in formal and informal emails.
第七章测试
1. By handling potential undesirable situations， business travelers can develop their_________. （）
正确答案： problem-solving skills
2. If you travel by air， you are likely to be contributing to environmental pollution. （）
A、正确
B、错误
正确答案：A
3. Items such as spray paint and fireworks are not prohibited at security check. （）
A、正确
B、错误
正确答案：B
4. There is no need to put a power adapter in your suitcase before you travel to other countries because it is universal in most countries. （）
A、正确
B、错误
正确答案：B
5. In writing a formal business letter， writers should add a comma after complimentary close. （）
A、正确
B、错误
正确答案：A
第八章测试
1. Thanks to the technological advances， automated self-service systems can replace humans in handling customer care issues. （）
A、正确
B、错误
正确答案：B
2. Providing quality customer service is a win-win strategy for both businesses and customers. （）
A、正确
B、错误
正确答案：A
3. An online business can build customer trust if it can（）.
正确答案： add a physical address
4. An online customer community can be in the form of （）.
正确答案： wechat subscriptions |weibo group |message board |webinar
5. Replies to claims should always be courteous， even if the claim is unfounded. （）
A、正确
B、错误
正确答案：A
第九章测试
1. There are various etiquettes in the world， like church etiquette， drinking etiquette， concert etiquette， and so on. （）
A、正确
B、错误
正确答案：A
2. Mobile technology has led to the instant gratification generation and patience is no longer a virtue. （）
A、正确
B、错误
正确答案：A
3. To be efficient， you can check your e-mail messages anywhere， even in the elevator. （）
A、正确
B、错误
正确答案：B
4. Business formal is appropriate for the professions EXCEPT （）
正确答案： tech companies
5. The elements that should be included in business invitation writing are （）
正确答案： date， time， and venue of the business event |representative’s name， designation， and the name of the company |more details such as special guests or activities |reason or purpose of the business event
第十章测试
1. Corporate culture is often called the character of an organization. （）
A、正确
B、错误
正确答案：A
2. Which of the following descriptions about corporate culture is true？ （）
正确答案： Companies with adhocracy culture（发展式文化）value individuality.
3. A company should keep its physical conditions pleasant. （）
A、正确
B、错误
正确答案：A
4. A single poor performer in a team won’t result in low team morale. （）
A、正确
B、错误
正确答案：B
5. What sections does a business report usually include？ （）
正确答案： Introduction |Findings |Recommendation |Conclusion