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23301What factors should be considered if a company plans to adopt cost leadership strategy？
23302A differentiation strategy focuses on providing a product or a service with（）attributes， in comparison with the competition， to reach a broad market.In other words， it means to set the product or service apart from similar ones.
23303（）is the strategy used by businesses to create a low cost of operation within their niche.The use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry.
23304A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a（）over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own.
23305A low threat of new entrance can both make an industry（）competitive and（）profitable for existing competitors.
23306If a company wants to use the five forces model to analyze the threat of new entry， which of the following factors should be considered？
23307According to Michael Porter， what are the two main factors which can lead to a significant competitive advantage？
23308When buyers are able to join together to put pressure on a supplier， this is which of Porter's Five Forces？
23309A highly competitive market has the following features EXCEPT（）.
23310If a brand has a large number of suppliers and sufficient storage of raw materials，（）should not be set as the priority in determining its marketing strategy.
23311Cash cow product lines earn a lot in terms of sales， and the revenue earned mostly is spent on other operational features of the company or invested in other product category， because of（）.
23312In the example of KFC， what makes KFC China a STAR in those four profit centers？
23313A call to action is an instruction to the audience to（）.
23314Which of the following is NOT a way to stimulate customer desire for a product？
23315A company provides its product to customers with and without intermediaries.This kind of distribution channel is called（）.
23316Which of the following is NOT included in a promotional mix？
23317In the pricing process， in order to understand environmental factors， a company needs to（）.
23318During the process of developing a marketing mix， marketers need to test the overall offer after drafting it by（）.
23319A unique selling proposition is a feature of a product that（）.
23320To build up sales and market share， a company may use（）.
23321To differentiate a product in the market， a company needs to（）.
23322The 4Ps model is a flexible concept， so when planning marketing activities， marketers can（）.
23323If a company positions a product by use or application， the company would（）in its marketing activities.
23324The goal of positioning is to create a clear and positive image about（）.
23325Positioning is about how a company wants its product to be（）by the target market against main competitors.
23326In order to select target markets， a company needs to（）.
23327With（）， marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market.
23328A company usually divides a market into small groups of consumers based on（）.
23329（）appraisal is a type of performance evaluation that is done by one or more people of matching competencies.It is usually done among the members of the same team.This is a method employed to preserve the quality standard at a desired level.
23330（）is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance.
23331What should a company do if it wants to motivate employees by meeting their esteem needs？
23332“Catherine is well recognized by her peers for being creative and has recently promoted to a higher position， and she feels satisfied with her responsibility and role.” This example shows that Catherine has well fulfilled her（）needs.
23333（）could be a threat for Simon， who has worked in the company for 30 years after graduating from high school.
23334Which of the following could be a threat for a business？
23335A new vocational training project can be considered as a/an（）for an employee.
23336Which of the following could be an opportunity for a business？
23337Which of the following could be a weakness for a business？
23338Which of the following SWOT elements are internal factors for a business？
23339Which of the following could be a strength for a business？
23340Who usually conducts a SWOT Analysis for a business？
23341在一定条件下用厚度为L的吸收池测定某一溶液的吸光度为A，若改用厚度为2L的吸收池测定溶液的吸光度，其测定值为
23342根据VSEPR理论，SF4的空间构型为（）A.T形 B.V形 C.变形四面体 D.三角锥 E.正四面体
23343AB3分子中，中心原子A有3个价电子，配位原子B各提供1个价电子，其空间构型为
23344在A2B难溶电解质的饱和溶液中，若[A] = x mol·L-1，[B] = y mol·L-1，则Ksp 等于
23345In the Peter Liu case study， what he wanted to do in his career created a dilemma.What was the reason for his career problem？
23346If you are going to start a company or work freelance， which combination of PEP elements are the most useful for your career orientation？
23347Later in your career， if you are a manager in a company and you want move up to more responsibility， you can renew your PEP.Which part of your current PEP will change the most by the time you are 35 years old？
23348Universities ask students applying for graduate studies to write a “personal statement”.They do this becaus
23349Which of these is NOT an option for the Peer Assessment jury to give as a grade？
23350For a job application， you can include a number of elements from your PEP in your personal statement.Which element of your PEP would you NOT include in your personal statement？
23351When judging a PEP that has missing elements， the Peer Assessment panel shoul
23352The mention “Excellent” can be given to a PEP assessment when（）.
23353Peer assessment can be used for evaluating the quality of a PEP becaus
23354The reason you need to a Plan B in your PEP is becaus
23355In Hayssam Hobolla’s PEP， he says he is a Citizen of the World becaus
23356Positioning is how you present yourself in a market situation.Which is these would you NOT include in your positioning statement for a job？
23357What is a competency？
23358True or false？ Anything can be a competency as long as there is someone who needs that capability.
23359In the case of Roger， how did the social worker turned a concern into a strength？
23360How does the wrong career lead to a midlife crisis？
23361In psychology a “blind spot” is（）.
23362Human Resources experts have made a number of criticisms of the annual performance review.Which of these is NOT a criticism of the performance review.
23363Is learning a KPI（Key Performance Indicator） or a KDI（Key Development Indicator）？
23364Is profit a KPI（Key Performance Indicator） or a KDI（Key Development Indicator）？
23365Is cost a KPI（Key Performance Indicator） or a KDI（Key Development Indicator）？
23366Is motivation a KPI（Key Performance Indicator） or a KDI（Key Development Indicator）？
23367Taleeb drew a conclusion from his 720 coaching with Philip about “being too Indian”.His reaction was：（）.
23368Taleeb mentions that he is spiritual and has a guru.This means that（）.
23369What is a mentor in personal development？
23370What is a 720？
23371The idea of a “third active life” is new becaus
23372The company SAP used a model for readiness of Chinese managers to become global leaders because（）.
23373Research has found a number of universal attributes in leadership behaviour.This research is based on（）.
23374In the two hand model， there are 5 career success factors.Which factor is NOT a career success factor？
23375The main difference between a dream and an aspiration is（）.
23376Which of these statements are NOT part of a Personal Enterprise Plan？
23377A business plan is（）.
23378A Personal Enterprise Plan is（）.
23379In a company， a mentor often helps employees in writing their PEP becaus
23380Which of these criteria is NOT used in assessing the quality of a PEP？
23381The definition of a career is：
23382When the Western Han Dynasty was founded， the North was faced with the threat of a powerful nomadic nation.This nation， collectively referred to as " " .
23383In 119 BC， the emperor sent Zhang Qian on a third mission to the Western Regions.This time Zhang Qian went further west， while his deputies reached more than a dozen countries in South and West Asia， and the Mediterranean.
23384The ancient silk road stated from BeiJing ， the ancient capital of China， and reached the Mediterranean through Central Asian countries such as Afghanistan， Iran， Iraq， Syria and Rome， with a total length of 6440 km.
23385One purpose of mask is to indicate the identity and character of the role.For example， a “red face” means the person is loyal and brave a “ ” signifies the person is straightforward and a “white face” identifies the person as crafty and evil.
23386Virtual movement refers to imitating actions onstage.For instance， rowing a boat.
23387The performance of a Peking Opera actor can be summarized into four basic aspects：singing， speaking， acting， and fighting.
23388The spirit of the Great Wall is that of “a common will and concerted effort”.
23389The Great Wall posed a barrier to the communication between the north and the south.
23390The Great Wall was built with the basic goal of（）.It represented people’s longing for a peaceful life.
23391From Sunzi’s warning， we can infer that sometimes a war could be declared just because（）.
23392Before entering a war， one must consider all factors of both sides.
23393Laozi was a（n）（）in the Spring and Autumn PerioD.
23394According to Laozi， the first cry of a baby when he leaves his mother’s body is the call of（）.
23395Laozi would rather remain a “newborn baby’， because it has nothing to worry about.
23396Confucius， known in China as Kongzi， given name（）and alias（）， was a native of（）.
23397如果一个人发生了A型链球菌感染，可能会引起
23398将字母a，b，c，d，e，… x，y，z的自然顺序保持不变，但使之与D，E，F，G，H，…，Y，Z，A，B分别对应（即相差3个字符，密钥为3）。若明文为and，则对应密文为DQG，这种方法称为恺撒密码，请问恺撒密钥共有多少种？
23399Ruth and I had only a nodding（）before going to the party, but once we got talking, it was like we'；d been friends our whole lives.
23400The Story of the Stone is generally acknowledged to be the（）of Chinese fiction, a brilliant achievement and a marvelous reaD.
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