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469812Indoor billboards are large structures located near transportation points intending to attract the interest of people traveling on roads or public transportation.

469813Handheld devices, such as cellphones, smartphones, portable computers and other wireless devices, make up the growing mobile device market.

469814The television is the fastest growing advertising media

469815Internet advertising, once seen as the mainstay of media advertising, is facing numerous challenges from alternative media, especially interactive and social media.

469816Advertising works best when it’s developed to meet one goal at a time.

469817This process involves___________.

469818Promotion decisions involve________.

469819Marketing plan is a written document that acts as a guidebook of marketing objectives for the marketing manager.

469820Market Targeting only means to develop measure of segment attractiveness.

469821Segmentation means breaking the heterogeneous market into smaller, homogeneous markets.

469822Marketing is more than sales.

469823Marketing shows how to reach to the customers and build long lasting relationship while sales just means selling is the ultimate result of marketing.

469824Michael Dell was not a strong believer in the power of advertising and frequently stressed its importance in the company’s strategy.

469825Distribution channel is a way of selling a company’s product either directly or via distributors.

4698264 Ps is defined by many marketers as “putting the right product in the right place, at the right price and right time.”

469827A claim can be settled in the following ways:

469828When handling claims, it is important to take a positive attitude and be polite.

469829When writing an adjustment letter, you need to explain the causes of the problem and what measures to be taken.

469830If the contract is based on FOB, the seller will not take the responsibility when the goods are damaged on board.

469831A claim may be refused if the damage is caused for improper handling.

469832Referring to the inconvenience and damage caused is an effective way to lodge a claim.

469833It is important to provide proof or evidence when making a claim.

469834The seller may also lodge a claim against the buyer if the latter fails to perform the contract.

469835The seller is not responsible for the loss taking place during the transit.

469836It is only the buyer that may file a claim.

469837Which of the following factors will not influence the determination of delivery time?

469838In deciding the date for shipment, considerations must be given to some factors except __.

469839The goods can reach the end users directly after the arrival of the shipment.

469840Only if he receives the L/C will the seller ship the goods to the buyer.

469841If partial shipment is allowed, the time and quantity of each shipment should be specified clearly in the contract.

469842The port of shipment is usually proposed and determined by the buyer.

469843“Prompt shipment” is a typical example to show the delivery date is not definite.

469844The port of destination should be close to where the goods are manufactured.

469845Normally, there is one specific port of shipment and one specific port of destination stipulated in the contract.

469846Clear stipulation of the shipment clause is an important condition for the smooth execution of the contract.

469847In L/C transactions, ___ is responsible for paying money and tendering documents.

469848The following are different types of remittance except_______.

469849In L/C transactions, the issuing band debits the buyer’s account and releases the relevant documents so that the buyer can claim the goods from the carrier.

469850In L/C transactions, the seller applies to the issuing bank to open a letter of credit.

469851L/C is the most frequently used means of payment in international trade.

469852Collection can be divided into D/P and D/A.

469853The bank issues documentary credits to a customer according to his credit-worthiness.

469854Open account payment takes place when the importer has a long credit history and is well known to the seller.

469855Payment in advance usually takes place when the importer has not long been established.

469856In payment in advance method, the importer makes full payment to the supplier before the shipment of goods is done.

469857The following phases are usually involved in a negotiation process except______.

469858An order contains the following items except________.

469859In the general trading process, usually the seller makes an inquiry.

469860The body part of a business letter usually begins with reference to the previous letter received.

469861In a business letter, the salutation goes above the inside address.

469862In business letters, the handwritten signature is below the complimentary close.

469863Generally speaking, further orders will follow if the trial order proves satisfactory to both parties.

469864A firm offer is not binding on the seller.

469865We should build trust with the other party, since trust will aid communication.

469866It is important to go to a negotiation having done your research.

469867A counter-offer is virtually a partial rejection of the original offer.

469868An inquiry is a request for information regarding the supply of certain goods.

469869A soft offer is an offer without engagement, so it is non-firm offer.

469870An offer may either be firm or soft.

469871In making a firm offer, clear, complete and final trade terms are not necessary.

469872A quotation is an indication of price without obligation.

469873There is no need to reply if you have no interest in the inquiry.

469874In reply to an inquiry, you can provide more than what are asked for.

469875In response to an inquiry, a quotation may be sent.

469876Inquiries are usually made by sellers in international trade.

469877Directions: Choose the right things from the information box below for a seller/buyer to do at a trade fair. Pay attention, there are some things neither side should do.The seller:___

469878Offering food the attendees is an excellent idea.

469879The key to find the best trade fairs lies in finding the ones that pull in the most decision makers for your industry.

469880Asking the non-competing exhibitors about the previous trade fairs is a good way to find the best fairs to attend.

469881Before sending your booth staffers, you need to consider the weather of the place where the trade show is held.

469882The most valuable thing a trade fair provides is opportunity for future communication

469883Everyone who visits your display knows the detail of your product or service.

469884It takes a comparatively short amount of time to reach the customers at trade fairs.

469885Exhibitors usually sell more products at trade fairs than sales calls.

469886The following statements are usually related to improving presentation skills except __.

469887Typical annual reports will include some basic reports and statements except __.

469888A good presentation can help a professional, or a business stand out from the competition, connect with new clients and make an impression on industry leaders

469889A business presentation is typically carried out using audio/visual presentation material, such as projectors and statistical documents created with presentation software.

469890Too much debt in the capital structure can pose a risk during rough periods in the economy, too little debt might be a sign that too little leverage is being used possibly limiting the company’s ability to grow as quickly as their competitors.

469891Assets= liabilities + owners’ equity

469892There are three Elements in balance sheet, namely assets, liabilities and owner’s equity.

469893The balance sheet provides a snapshot of the firm’s assets and liabilities.

469894For closely held companies, periodic financial reports are required by law.

469895An annual report is an in-depth and comprehensive overview of a business’ or an organization’s key moments and metrics from the previous year.

469896When giving a product presentation, you can use the following non-verbal communication skills: _.

469897Keep your product presentation simple. Here “simple” means __

469898When using PowerPoint slides, you should try to limit slides to one every minute.

469899A good product presentation should be kept short, simple, engaging and real.

469900Body language can help to leave a deep impression on the audience.

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