智慧树知到《经管学术英语（山东管理学院）》章节测试答案

智慧树知到《经管学术英语（山东管理学院）》章节测试答案
第一章测试
1.What is marketing？（）
A、marketing is discovering and giving consumers what they want and need.
B、Marketing is not only selling and advertising.
C、Marketing broadly includes services、events、 experiences、places and so on
D、Market offerings are not limited to physical products.
正确答案：ABCD
2.Marketing is discovering and giving consumers what they want and need， and doing this at a profit. （）
A、正确
B、错误
正确答案：A
3.What does the process of marketing research include？ （）
A、problem definition
B、searching for and collecting information
C、analyzing data
D、the findings and the implications
正确答案：ABCD
4.Companies should do marketing research before designing flexible marketing strategies.（）
A、正确
B、错误
正确答案：A
5.What is distribution research？（）
A、studies of premiums， coupons， and deals
B、Research of import and export regulations and practices.
C、examining brand preferences and brand attitude
D、Purchase behavior study
正确答案：B
6.Brand awareness research are often conducted by companies to assess their positions in the market.（）
A、正确
B、错误
正确答案：A
7.Primary data are previously collected data for another purpose. （）
A、正确
B、错误
正确答案：B
8.Primary data is collected specifically for the research problem under study. （）
A、正确
B、错误
正确答案：A
9.What are included as the different types of qualitative research methods？（）
A、focus groups discussion
B、in-depth interview
C、data collection for online questionnaires
D、case study research
正确答案：ABD
10.SWOT analysis is a process where the management team identifies the internal and external factors that will affect the company's future performance. （）
A、正确
B、错误
正确答案：A
第二章测试
1.Where there is the international business， there is intercultural communication.（）
A、正确
B、错误
正确答案：A
2.What expressions concerning culture onion theory is correct？（）
A、The second skin is heroes. These people can be real or imagery.
B、Values are the innermost "； skin of the onion"； and they include principles， goals， or standards ect.
C、The Outer layers of the culture onion consists of symbols such as the way people are dressed， the language they speak.
D、The third skin is rituals. Festivals， religious practices belong to this category.
正确答案：ABCD
3.There’s neither superior nor inferior characteristics of culture.（）
A、正确
B、错误
正确答案：A
4.What is not the characteristics of large power distance cultures？（）
A、Subordinates are often very respectful to their leaders.
B、Employees expect their bosses to make decisions for them.
C、The superiors make the decision and are entitled to more privileges.
D、Employees have the rights and feels free to complain.
正确答案：D
5.Collectivists emphasize building relationships with others and task accomplishment becomes an indirect or secondary goal. （）
A、正确
B、错误
正确答案：A
6.What are the features in high masculinity cultures？（）
A、Males dominate a significant portion of the society
B、Females dominate a significant portion of the society.
C、Demonstrating your success is not welcomed.
D、Demonstrating your success are seen as positive characteristics.
正确答案：AD
7.Glocalization， which means globalization and localization， is very important in international marketing. （）
A、正确
B、错误
正确答案：A
8.Business culture of high uncertainty avoidance society has the following features （）
A、Employees would prefer to keep their pension funds in a safe and low interest account.
B、Employees tend to prefer to try anything new.
C、Employees are not likely to try anything new.
D、Employees are willing to have their pension funds invested in the stock market
正确答案：AC
9.Countries with short-term orientation prefer to invest in lifelong personal networks.（）
A、正确
B、错误
正确答案：B
10.What are the principles that we should keep in mind n academic writing？（）
A、modesty
B、clarity
C、formality
D、efficiency
正确答案：ABCD
第三章测试
1.（）requires that the company could be the lowest cost producer， yet not offer the lowest-priced products or services.（）
A、Vertical integration
B、Global product strategy
C、Cost leadership
D、Product differentiation
正确答案：C
2.The start-up has made itself a leading supplier of information technology （）.
A、infrastructure
B、transport
C、consequences
D、dominance
正确答案：A
3.Unlike persuasive writing， an argumentative essay is more concerned with （） than with behaviors.
A、evidence
B、topic
C、logical thinking
D、beliefs
正确答案：D
4.In the introduction of argumentation， what content can you cover？ （）
A、Use the reasons to form the outline
B、Ask a provocative question or challenging a popular belief
C、Identify the issue clearly
D、Create interest on the part of the reader
正确答案：BCD
5.What things should you be avoided in writing a conclusion？（）。
A、Describing specific data or evidence
B、Asking a question that leaves the reader uncertain
C、Re-emphasizing the importance of the issue
D、Just rephrasing the main idea
正确答案：ABD
6.What should be covered in an argument paragraph？ （）
A、Topic sentence
B、Evidence and reasoning
C、Data and examples
D、Closing sentence
正确答案：ABD
7.Cultural and institutional influences inform and constrain the strategic development of organisations.（）
A、正确
B、错误
正确答案：A
8.Product differentiation refers to the effort of organizations to offer a unique value proposition to consumers. （）
A、正确
B、错误
正确答案：A
9.Cost Leadership is a strategy that organizations implement by providing their products and services as high as consumers are willing to pay. （）
A、正确
B、错误
正确答案：B
10.Integrity， collaboration， proactivity and creativity are the values of Tencent. （）
A、正确
B、错误
正确答案：A
第四章测试
1. Remember，nothing hurts concentration（）reading too slowly.
A、instead of
B、rather than
C、as well as
D、more than
正确答案：D
2. Never before （） so rapidly developing as it is today. （）
A、has been our country
B、our country been has
C、has our country been
D、our country has been
正确答案：C
3. The house was quiet in the night，（） the occasional coughing from my throat.
A、such as
B、as for
C、instead of
D、except for
正确答案：D
4. He’ll get （） his disappointment and be cheerful again by tomorrow morning.
A、over
B、away
C、out of
D、through
正确答案：A
5. You'd better leave things （） if you don’t know how to deal with them.
A、off
B、over
C、alone
D、out
正确答案：C
6. Young people are keener （） high pay and promotion but less concerned with security and job satisfaction than older people.
A、on
B、at
C、to
D、for
正确答案：A
7. If a policy does not （） with a society's values， the likelihood of success diminishes.
A、coincide
B、combine
C、confirm
D、cohere
正确答案：A
8. He did not （） easily， but was willing to accept any constructive advice for a worthy cause
A、compromise
B、approach
C、wrestle
D、communicate
正确答案：D
9. If more than one item is ordered， they will be （） in separate packages.
A、Dispatched
B、deprived
C、discharged
D、derived
正确答案：A
10. These books are worth next to （） to them if they do not want to read.
A、Anything
B、something
C、nothing
D、everything
正确答案：C
第五章测试
1.Components of a business model may NOT include （）.
A、growth model
B、market segment
C、Customer eating habits
D、customer value proposition
正确答案：C
2.Which ones are types of innovation？（）
A、Process improvement
B、Service innovation
C、Product development
D、Business Model Innovation
正确答案：ABCD
3.A firm’s customer value proposition depends on （）.
A、its products/services and their attributes
B、its reputation/image
C、profits and monetizing strategies
D、relationships with customers
正确答案：ABD
4. Innovation is not one of the most important driving factors for the long-term success of companies. （）
A、正确
B、错误
正确答案：B
5. The first three parts of the innovation process make up the fuzzy front end of the innovation process. （）
A、正确
B、错误
正确答案：A
6. A business model is a framework or recipe for making money—for creating and capturing value. （）
A、正确
B、错误
正确答案：A
7. Market segment is the structure through which a firm monetizes the value proposition that it offers customers. （）
A、正确
B、错误
正确答案：B
8. The higher the willingness of customers to pay， the better a firm’s chances of obtaining high prices for the benefits offered to customers. （）
A、正确
B、错误
正确答案：A
9. Skimming and scanning are two very different strategies for speed reading. （）
A、正确
B、错误
正确答案：A
10. An abstract is a short summary of a longer work （such as a thesis， dissertation or research paper）. （）
A、正确
B、错误
正确答案：A
第六章测试
1.What are the functions of human resource management？（）
A、Human resources planning
B、Training and development
C、Performance evaluation
D、Compensation and benefits
正确答案：ABCD
2. Compensation and benefits are good means for an organization to recruit and retain quality employees. Well-designed compensation and benefits can help motivate employees to excel each day at work. （）
A、正确
B、错误
正确答案：A
3. the organization's performance objectives are determined by the company's strategy， development planning and corporate objectives.（）
A、正确
B、错误
正确答案：A
4. International human resource management is based on human resource management with the addition of cross-cultural and international factors.（）
A、正确
B、错误
正确答案：A
5. Paraphrasing is about substituting words for other words and changing the word order of the original sentence.（）
A、正确
B、错误
正确答案：B
6. Grammatically speaking， when we want to mention what somebody else has said， we can choose direct speech or indirect speech.（）
A、正确
B、错误
正确答案：A
7. Indirect speech， also referred to as reported speech.（）
A、正确
B、错误
正确答案：A
8. You could make your paraphrases relevant， accurate and integrated by using FRANCIS.（）
A、正确
B、错误
正确答案：A
9. Paraphrases should be used to further the arguments that are being developed in the essay. （）
A、正确
B、错误
正确答案：A
10. A useful paraphrasing technique is the following one， which consists of ：（）
A、Write down in note form， and in your own words， what the text says.
B、Read the original piece of text repeatedly， until you really understand its meaning.
C、Put the original text away.
D、Decide how the ideas from the original text fit into your essay
正确答案：ABCD
第七章测试
1. The post-’80s shoppers liked（）.
A、cost-effective products
B、the brand
C、fashion products
D、an integrated platform
正确答案：A
2.New Retail is a （） that bridges e-commerce， physical retail， and logistics in order to improve the efficiency of selling and buying， as well as improving customers’ shopping experience.（）
A、payment transactions
B、in-store experience
C、physical store
D、transformative business model
正确答案：D
3.Unlike other automakers， Tesla doesn’t （） revenue simply by making cars.（）
A、generate
B、transform
C、decline
D、convert
正确答案：A
4.What are the characteristics of Oriental Selection’s livestreamers？ （）
A、Stories about Agricultural Product
B、Bilingual Teaching
C、Own Experiences
D、Online Shopping
正确答案：ABC
5.What does Suning’s business scope cover？（）
A、Retail
B、Real estate
C、Catering services
D、Financial services
正确答案：ABD
6.What are the tips of using visual aids？ （）
A、Make visuals clear and show simple messages
B、Includes many font types in PowerPoint
C、Use color effectively
D、Explain visual aids
正确答案：ACD
7.New retail is a transformative business model that enables seamless engagement between the online and offline worlds.（）
A、正确
B、错误
正确答案：A
8. When you are given a question to answer in your presentation， you don’t need to narrow down the topic. （）
A、正确
B、错误
正确答案：B
9.Extended example makes the point far more vividly. （）
A、正确
B、错误
正确答案：A
10.The infrastructure project is a key part of China’s Belt and Road initiative . （）
A、正确
B、错误
正确答案：A
第八章测试
1.Negotiation is defined as“an agreement between two or more parties， with all parties having the right to veto”.（）
A、正确
B、错误
正确答案：A
2.Business negotiation refers to the behavior and process of negotiation between different interest groups on mutual rights and obligations in business communication for the purpose of economic interests.（）
A、正确
B、错误
正确答案：A
3.International business negotiation has both the characteristics of general business negotiation and the particularity of international economic activities， which is manifested in the following aspects， they ar
E. （）
A、High quality negotiators
B、obvious transnational characteristics
C、Strong policy constraints
D、Cultural differences
正确答案：ABCD
4.Business etiquette refers to the etiquette norms followed by business personnel in order to establish a good personal and corporate image. （）
A、正确
B、错误
正确答案：A
5.The difference between a win-win outcome and compromise lies in the negotiator's focus.（）
A、正确
B、错误
正确答案：A
6.Effective planning is not crucial to meeting negotiation objectives.（）
A、正确
B、错误
正确答案：B
7.Citing is mentioning a source in your essay， such as an article or book， especially as an example or proof of what you are saying.（）
A、正确
B、错误
正确答案：A
8. In the academic writing， When you quote， you don’t need to give the name of the author， the year and the page number. （）
A、正确
B、错误
正确答案：B
9.To help you plan your essay better you could also add approximate word counts to the different parts of the essay outline. （）
A、正确
B、错误
正确答案：A
10. When you are asked to write a different genre， use your essay writing skills but adapt your style and format.（）
A、正确
B、错误
正确答案：A