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经管学术英语
经管学术英语
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智慧树知到《经管学术英语（山东管理学院）》章节测试答案
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What is marketing？（）
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Marketing is discovering and giving consumers what they want and need， and doing this at a profit （）
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What does the process of marketing research include？ （）
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Companies should do marketing research before designing flexible marketing strategies（）
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What is distribution research？（）
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Brand awareness research are often conducted by companies to assess their positions in the market（）
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Primary data are previously collected data for another purpose （）
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Primary data is collected specifically for the research problem under study （）
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What are included as the different types of qualitative research methods？（）
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SWOT analysis is a process where the management team identifies the internal and external factors that will affect the companys future performance （）
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Where there is the international business， there is intercultural communication（）
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What expressions concerning culture onion theory is correct？（）
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There’s neither superior nor inferior characteristics of culture（）
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What is not the characteristics of large power distance cultures？（）
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Collectivists emphasize building relationships with others and task accomplishment becomes an indirect or secondary goal （）
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What are the features in high masculinity cultures？（）
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Glocalization， which means globalization and localization， is very important in international marketing （）
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Business culture of high uncertainty avoidance society has the following features （）
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Countries with short-term orientation prefer to invest in lifelong personal networks（）
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What are the principles that we should keep in mind n academic writing？（）
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（）requires that the company could be the lowest cost producer， yet not offer the lowest-priced products or services（）
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The start-up has made itself a leading supplier of information technology （）
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Unlike persuasive writing， an argumentative essay is more concerned with （） than with behaviors
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In the introduction of argumentation， what content can you cover？ （）
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What things should you be avoided in writing a conclusion？（）。
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What should be covered in an argument paragraph？ （）
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Cultural and institutional influences inform and constrain the strategic development of organisations（）
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Product differentiation refers to the effort of organizations to offer a unique value proposition to consumers （）
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Cost Leadership is a strategy that organizations implement by providing their products and services as high as consumers are willing to pay （）
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Integrity， collaboration， proactivity and creativity are the values of Tencent （）
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Remember，nothing hurts concentration（）reading too slowly
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Never before （） so rapidly developing as it is today （）
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The house was quiet in the night，（） the occasional coughing from my throat
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He’ll get （） his disappointment and be cheerful again by tomorrow morning
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Youd better leave things （） if you don’t know how to deal with them
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Young people are keener （） high pay and promotion but less concerned with security and job satisfaction than older people
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If a policy does not （） with a societys values， the likelihood of success diminishes
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He did not （） easily， but was willing to accept any constructive advice for a worthy cause
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If more than one item is ordered， they will be （） in separate packages
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These books are worth next to （） to them if they do not want to read
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Components of a business model may NOT include （）
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Which ones are types of innovation？（）
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A firm’s customer value proposition depends on （）
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Innovation is not one of the most important driving factors for the long-term success of companies （）
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The first three parts of the innovation process make up the fuzzy front end of the innovation process （）
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A business model is a framework or recipe for making money—for creating and capturing value （）
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Market segment is the structure through which a firm monetizes the value proposition that it offers customers （）
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The higher the willingness of customers to pay， the better a firm’s chances of obtaining high prices for the benefits offered to customers （）
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Skimming and scanning are two very different strategies for speed reading （）
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An abstract is a short summary of a longer work （such as a thesis， dissertation or research paper） （）
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What are the functions of human resource management？（）
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Compensation and benefits are good means for an organization to recruit and retain quality employees Well-designed compensation and benefits can help motivate employees to excel each day at work （）
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the organizations performance objectives are determined by the companys strategy， development planning and corporate objectives（）
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International human resource management is based on human resource management with the addition of cross-cultural and international factors（）
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Paraphrasing is about substituting words for other words and changing the word order of the original sentence（）
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Grammatically speaking， when we want to mention what somebody else has said， we can choose direct speech or indirect speech（）
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Indirect speech， also referred to as reported speech（）
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You could make your paraphrases relevant， accurate and integrated by using FRANCIS（）
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Paraphrases should be used to further the arguments that are being developed in the essay （）
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A useful paraphrasing technique is the following one， which consists of ：（）
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The post-’80s shoppers liked（）
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New Retail is a （） that bridges e-commerce， physical retail， and logistics in order to improve the efficiency of selling and buying， as well as improving customers’ shopping experience（）
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Unlike other automakers， Tesla doesn’t （） revenue simply by making cars（）
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What are the characteristics of Oriental Selection’s livestreamers？ （）
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What does Suning’s business scope cover？（）
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What are the tips of using visual aids？ （）
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New retail is a transformative business model that enables seamless engagement between the online and offline worlds（）
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When you are given a question to answer in your presentation， you don’t need to narrow down the topic （）
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Extended example makes the point far more vividly （）
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The infrastructure project is a key part of China’s Belt and Road initiative （）
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Negotiation is defined asan agreement between two or more parties， with all parties having the right to veto（）
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Business negotiation refers to the behavior and process of negotiation between different interest groups on mutual rights and obligations in business communication for the purpose of economic interests（）
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International business negotiation has both the characteristics of general business negotiation and the particularity of international economic activities， which is manifested in the following aspects， they ar
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Business etiquette refers to the etiquette norms followed by business personnel in order to establish a good personal and corporate image （）
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The difference between a win-win outcome and compromise lies in the negotiators focus（）
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Effective planning is not crucial to meeting negotiation objectives（）
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Citing is mentioning a source in your essay， such as an article or book， especially as an example or proof of what you are saying（）
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In the academic writing， When you quote， you don’t need to give the name of the author， the year and the page number （）
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To help you plan your essay better you could also add approximate word counts to the different parts of the essay outline （）
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When you are asked to write a different genre， use your essay writing skills but adapt your style and format（）
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智慧树知到《经管学术英语（山东管理学院）》2025章节测试答案