Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.

Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes.
A、错
B、对
正确答案：B
答案解析：
Understand the concept of threat of substitutes：The threat of substitutes is the possibility that products or services from other industries can replace a company's offerings. For example， in the transportation industry， ride - sharing services are a substitute for traditional taxis.
Effect of interactivity and product customization on the threat of substitutes：When a company uses interactivity to enable product customization， it creates a unique value proposition for its customers. Customized products are tailored to the specific needs and preferences of individual customers. This makes it more difficult for substitute products， which are often more standardized， to meet those same individualized requirements. For instance， a customer who customizes a pair of running shoes with a specific sole type， upper material， and color combination on an e - commerce platform is less likely to find an off - the - shelf substitute product that can match those exact specifications. As a result， the attractiveness of substitute products is reduced， thus decreasing the threat of substitutes. So the statement is correct.