电子商务英语

2Which of the following refers to any disparity in relevant market information among parties in a transaction？

3Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web？

4Which of the following is not a unique feature of e-commerce technology？

5E-commerce is available just about everywhere and anytime This is known as：

6Interactivity that enables product customization alters industry structure by decreasing the threat of substitutes

7Cost transparency refers to the ease with which consumers can find out the variety of prices in a market

8The unique features of e-commerce technology include：

9The growth of social e-commerce is driven by_________

10Which of the following is a leading platform for social e-commerce？

11Which type of e-commerce generated the largest revenue？

12Economists early visions about e-commerce include_________

13Which of the following is not a characteristic of a perfect competitive market？

14All of the following were visions of e-commerce expressed during the early years of e-commerce except：

15The Reinvention period is characterized by_________

16The early years of e-commerce are considered：

17The unique features of e-commerce technology include：

18The growth of social e-commerce is driven by_________

19Economists early visions about e-commerce include_________

20The Reinvention period is characterized by_________

21The growth of social e-commerce is driven by_________

22The unique features of e-commerce technology include：

23Economists early visions about e-commerce include_________

24The Reinvention period is characterized by_________

25The growth of social e-commerce is driven by_________

26Economists early visions about e-commerce include_________

27The Reinvention period is characterized by_________

28An e-commerce business model aims to use and leverage the unique qualities of the Internet， the Web， and the mobile platform

29Which of the following is an example of the affiliate revenue model？

30Assume you are analyzing the market opportunity of a distance learning company， Learnmorecom， that creates education courses delivered over the Internet for the Fortune 1000 corporate market Assume that the overall size of the distance learning market i

31All of the following can be considered a direct or indirect competitor of Amazon except：

32All of the following may lead to a competitive advantage except：

33The single most important element of a business model is the management team responsible for making the model work

34Cooperation with key opinion leaders（KOL） has become the most popular marketing strategy for social media platforms and advertisers in China

35Which of the following is an example of a company using the content provider model？

36Which of the following is not a variation of the e-tailer business model？

37Which of the following belong to major types of e-tailers？

38Service providers trade _________ for revenue

39On-demand service companies are characterized by the free sharing of resources between the company and consumers

40A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together

41Which of the following companies are examples of industry consortia？

42Which of the following are true for Walmart’s network？

43Which of the following belong to major types of e-tailers？

44Service providers trade _________ for revenue

45Which of the following companies are examples of industry consortia？

46Which of the following are true for Walmart’s network？

47Which of the following are true for Walmart’s network？

48Which of the following belong to major types of e-tailers？

49Service providers trade _________ for revenue

50Which of the following belong to major types of e-tailers？

51Which of the following are true for Walmart’s network？

52A roughly equal percentage of men and women use the Internet today

53Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants

54Chinese Singles’ Day shopping festival is a successful application of FOMO

55A consumer’s buying behavior is influenced by independent demographic variables which include __________

56______occurs when a competitor clicks on search engine results and ads， forcing the advertiser to pay for the click even though the click is not justified

57How can a business optimize its website？

58Both________ and _________ are the main things that determine your performance in the auction

59Organic search results depends on a biased algorithm

60Amazon Associates Program is a private industrial networks

61Context advertising is based on a pay-per-click basis

62Advertising networks allow advertisers target specific customers based on the profile of the audience viewing the content This is called __________

63Which of the following is NOT one of advertising networks’ functions？

64Rich Media Ads are also the least effective and the lowest cost form of online marketing

65Rich Media Ads are far more effective than simple banner ads

66Compared with other ad formats， sponsorships are not in an overtly commercial manner

67Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants

68A consumer’s buying behavior is influenced by independent demographic variables which include __________

69How can a business optimize its website？

70Both________ and _________ are the main things that determine your performance in the auction

71Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants

72A consumer’s buying behavior is influenced by independent demographic variables which include __________

73How can a business optimize its website？

74Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants

75Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants

76Which of the following are social marketing players？

77Social marketing strengthens the brand and drives sales by having conversation with customers

78Which of the following is the online version of word-of-mouth advertising？

79The movie Ne Zha applied the following viral marketing strategies：______

80________ refers to a more or less stable group of fans who are engaged and communicating with one another over a substantial period of time

81Marketers have a number of tactics to build communities， including

82The always on， always with usnature of smartphones greatly shortens the time available for marketing materials

83The more people use their mobile devices to search for and obtain local services， the more opportunities there are for marketers to send targeted messages to consumers at just the right moment， at just the right location， and in just the right way

84Which of the following accounts for the most mobile ad spending？

85Chinese people primarily use mobile devices for shopping or buying

86Which of the following is the most popular mobile marketing format？

87Display advertising has the largest size of mobile marketing expenditures

88Friend-finder services answer the question of __________

89Local marketing is based on the marketing theory—demographic segmentation

90The GPS receivers in the smartphones along with other techniques， meant that a user’s location could be fairly well known by _________

91Which of the following are social marketing players？

92Marketers have a number of tactics to build communities， including

93The GPS receivers in the smartphones along with other techniques， meant that a user’s location could be fairly well known by _________

94Which of the following are social marketing players？