Assume you are analyzing the market opportunity of a distance learning company， Learnmore.com， that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market i

Assume you are analyzing the market opportunity of a distance learning company， Learnmore.com， that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market is $25 billion. The overall market can be broken down into three major market segments： Corporate， College， and Elementary/High School， each of which accounts for a third of the market. Within the Corporate market， there are two market niches： Fortune 1000， which accounts for 60% of the market， and all others， which together account for 40% of the market. What is Learnmore.com’s realistic market opportunity， approximately？
A、$6.6 billion
B、$25 billion
C、$5 billion
D、$165 billion
正确答案：C
答案解析：
首先，整个远程学习市场规模是250亿美元 。这个市场被分成公司、大学、中小学三个主要部分，每个部分占市场的三分之一。所以公司这个细分市场的规模就是250亿美元除以3，大约是83.3亿美元。
然后，在公司这个细分市场里，又有两个小的市场领域，面向财富1000强企业的市场占公司细分市场的60% ，其他的一起占公司细分市场的40% 。而Learnmore.com针对的是面向财富1000强企业的市场。所以Learnmore.com现实的市场机会，就是公司细分市场规模83.3亿美元乘以60% ，得出结果大约是50亿美元，也就是约5亿美元。所以答案是C选项。