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商务英语案例分析
商务英语案例分析
1
Who are suitable to take the course？
2
How many subject areas are included in this course？
3
Who usually conducts a SWOT Analysis for a business？
4
Which of the following SWOT elements are internal factors for a business？
5
Which of the following could be a strength for a business？
6
Which of the following should be asked when you try to identify the strengths of your company？
7
Which of the following could be a weakness for a business？
8
Which of the following is true about weaknesses？
9
Which of the following could be an opportunity for a business？
10
A new vocational training project can be considered as a/an（）for an employee
11
Which of the following could be a threat for a business？
12
（）could be a threat for Simon， who has worked in the company for 30 years after graduating from high school
13
According to Maslow’s theory， the needs of（）are the most basic needs of human being
14
When all of the physiological needs are met， people tend to become concerned with（）
15
Catherine is well recognized by her peers for being creative and has recently promoted to a higher position， and she feels satisfied with her responsibility and role This example shows that Catherine has well fulfilled her（）needs
16
The order of Maslow’s Hierarchy of Needs， from bottom to top is：（）
17
Which of the following can possibly satisfy the needs of safety， according to Maslow’s theory？
18
What should a company do if it wants to motivate employees by meeting their esteem needs？
19
Which of the following statements is true in Maslow’s motivation theory
20
Which of the following is NOT the satisfaction of self-actualization needs in terms of management？
21
One employee becomes depressed and lonely， and feels isolated from group activities and social eventsAccording to Maslow， which category of needs has not been fulfilled？
22
Esteem needs， displayed at the（）layer in Maslows hierarchy， are the need for appreciation and respect
23
Which of the following is the purpose of 360-degree performance appraisal？
24
Which statement is true about 360-degree performance appraisal？
25
（）is the process of using multiple sources of appraisal to gain a comprehensive perspective on one’s performance
26
Which of the following method is often used in 360-degree performance appraisal？
27
Which is the most important component in 360-degree performance appraisal？
28
（）is an important part of the Performance appraisal process where the employees themselves give the feedback or their views and points regarding their performance
29
（）forms the traditional part of the 360 degree appraisal where the employees’ responsibilities and actual performance is rated by the immediate higher level supervisor
30
The subordinate appraisal is an evaluation tool whereby employees assess the performance of（）
31
（）appraisal is a type of performance evaluation that is done by one or more people of matching competenciesIt is usually done among the members of the same teamThis is a method employed to preserve the quality standard at a desired level
32
Which of the following is advantage of 360-degree performance appraisal？
33
Which of the following is NOT the goal of the S-T-P process？
34
Which statement is NOT true about the benefits of the S-T-P process？
35
Which of the following approach belongs to market segmentation？
36
A company usually divides a market into small groups of consumers based on（）
37
With（）， marketers may have a greater understanding of the marketplace as they gain knowledge of differing consumer needs within the same market
38
（）is the second step in the S-T-P process
39
In order to select target markets， a company needs to（）
40
Positioning is about how a company wants its product to be（）by the target market against main competitors
41
The goal of positioning is to create a clear and positive image about（）
42
If a company positions a product by use or application， the company would（）in its marketing activities
43
The 4Ps model is a flexible concept， so when planning marketing activities， marketers can（）
44
To differentiate a product in the market， a company needs to（）
45
To build up sales and market share， a company may use（）
46
Promotional activities that aim to differentiate product would focus on（）
47
A unique selling proposition is a feature of a product that（）
48
During the process of developing a marketing mix， marketers need to test the overall offer after drafting it by（）
49
In the pricing process， in order to understand environmental factors， a company needs to（）
50
Which of the following is NOT included in a promotional mix？
51
A company provides its product to customers with and without intermediariesThis kind of distribution channel is called（）
52
Which of the following is correct about distributors？
53
According to the AIDA model，（）
54
To maintain customer interest， marketing messages need to（）
55
Applying the AIDA model in the planning of marketing activities is about（）
56
（）is the first step in the AIDA buyer’s journey
57
Which of the following is NOT what marketers at the attention stage should focus on？
58
Helping consumers develop interest is about（）
59
Marketing activities at the desire stage aim to（）
60
Which of the following is NOT a way to stimulate customer desire for a product？
61
Which is of the following is false about testimonials？
62
A call to action is an instruction to the audience to（）
63
Two dimensions in the BCG Matrix reveal likely（）of the business portfolio in terms of cash needed to support that unit and cash generated by it
64
In the example of KFC， what makes KFC China a STAR in those four profit centers？
65
Cash cow product lines earn a lot in terms of sales， and the revenue earned mostly is spent on other operational features of the company or invested in other product category， because of（）
66
The large profits earned from cash cows are used for（）on management to strengthen the future prospects
67
Product lines are named dogs essentially in light of the fact that they by and large have various focused shortcomings， and their level of benefit is generally minor when contrasted with（）
68
Due to the fact that products in dogs do not offer significant financial gain to the company， instead they consume cash investment， they are recognized as（）
69
The products in the quadrant of（）are also known as problem child， which needs to be managed and operated properly for the benefits of the company， because they have the potential to grow more with the low market share but high market growth rate
70
Products in Question Marks have the potential to grow and if investment is made properly， it could easily turn them into（）
71
BCG Matrix is one of the most popular corporate（）tools and is critical to the growth and success of the company
72
In the example of Coca-Cola， two question marks， Minute maid and Diet coke， have the possibility of turning into stars， if the company would take risk in（）them considerably
73
Which of the following is true concerning the purpose of the five forces model？
74
If a brand has a large number of suppliers and sufficient storage of raw materials，（）should not be set as the priority in determining its marketing strategy
75
An industry with high barriers to enter， having many buyers and suppliers but few substitute products and competitors， will be seen as not so competitive and thus， very attractive due to its（）
76
A highly competitive market has the following features EXCEPT（）
77
Supplier power is（）if the buyer is not price sensitive and uneducated regarding the productIf the supplier’s product is highly differentiated， then supplier bargaining power is（）
78
When buyers are able to join together to put pressure on a supplier， this is which of Porters Five Forces？
79
When suppliers are limited or inputs are scarce， which of Porters Five Forces are at play？
80
According to Michael Porter， what are the two main factors which can lead to a significant competitive advantage？
81
A low threat of new entrance can both make an industry（）competitive and（）profitable for existing competitors
82
If a company wants to use the five forces model to analyze the threat of new entry， which of the following factors should be considered？
83
A competitive strategy may be defined as a long-term plan of action that a company devises towards achieving a（）over its competitors after examining the strengths and weaknesses of the latter and comparing them to its own
84
Which of the following statement is true about competitive strategy？
85
（）is the strategy used by businesses to create a low cost of operation within their nicheThe use of this strategy is primarily to gain an advantage over competitors by reducing operation costs below that of others in the same industry
86
What factors should be considered if a company plans to adopt cost leadership strategy？
87
A differentiation strategy focuses on providing a product or a service with（）attributes， in comparison with the competition， to reach a broad marketIn other words， it means to set the product or service apart from similar ones
88
How can a company achieve differentiation？
89
Cost fous means a company that reduces production costs relative to its competitors and thus can charge lower prices for its products than other companies in the target（）
90
When using the（）， there is a potential danger of a broad-market cost leader
91
（）strategy describes a situation wherein a company chooses to strategically differentiate itself from the competition within a narrow or niche market
92
What is the advantage for a company to use differentiation focus strategy？
93
Negotiations can take place（）
94
A negotiator will conduct accommodating strategy，（）
95
In negotiations， using avoiding strategy shows negotiators’ ability to（）
96
In a competitive climate， people are more likely to（）
97
In negotiations， using collaborating strategy shows negotiators’ ability to（）
98
A risk of using accommodating strategy might be（）
99
In negotiations， using competing strategy shows negotiators’ ability to（）
100
Which of the following statements is the feature of compromising？
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