外经贸英语函电

1According to the successful salesperson Summer, what are the principles we should follow in business writing?

2Most students agree that business writing is an important part to future career

3The letterhead helps to form the impression of the writer’s firm, usually containing all or some of the following elements: the company’s name and address, postcode, telephone number, fax number, e-mail address, even web address, and etc

4It is usually to show the date in the order of day/month/year (American practice), or month/day/year (British practice)

5Even if the receiver is known to the writer personally, a formal greeting such as Dear Sir(s) or Dear Madam(s) is used

6There are Your ref and Our ref, which are codes assigned to the letter by the recipient and sender of the letter

7The inside address contains full postal address and post code only

8The salutation is a greeting to the recipient It varies according to the context However, there is no need to match it with the complimentary close

9The subject line states the gist of what the letter is about The short form Re may precede the phrase that carries the subject matter

10The enclosure indicates materials or documents enclosed The short form Encs is often used when there is one item enclosed

11If the sender of the letter does not wish the recipient to know that other people are receiving copies of the letter, a cc is sent

12The full block form layout is the most widely used method of display for business documents

13When you are writing a letter to your new customer, you may think about the following factors（）

14Business writing differs from other types of writing in that it is not really successful unless it arouses readers’ attention and receives their responses

15To make their writing effective, business writers often apply 7C’s Principles (ie clarity, conciseness, correctness, concreteness, creativeness, consideration and courtesy) to their writing

16Courtesy means treating people with respect and friendly human concern Writers try to consider the reader’s desires, problems, circumstances, emotions and probable reactions to their request

17Consideration focuses on I or we (the writer) instead of you (the reader) I-centered writing is the key to successful business

18Correctness principle comprises correct grammar and punctuation only

19Conciseness means avoiding unnecessary repetition and wordy expressions, including only relevant facts (with courtesy), and organizing effectively

20Use short sentences with correct words (avoid ambiguous wording and use precise words instead of almost-precise words)

21Please airmail us the latest price list and sample for our reference The above example violates the concreteness principle

22When you reply to an inquiry from a customer, try to answer all questions stated or implied A prospective customer’s reaction to an incomplete reply is likely to be unfavorable

23When writing business emails, youd better not to use（）

24The subject needs to be concise

25When it comes to your professional image, a sloppily composed email can do more damage than a weak handshake or a wrinkled suit

26We can use Good morning or Good afternoon in the beginning of an email as salutation

27Emails are quite private and confidential

28In business email, it is typical to have your title closely after your name, which implies your authority

29As with any piece of business writing, you don’t need proofreading when you finish writing emails

30It is rare to see the big part of privacy notice in the end of emails

31Emails allow us to keep projects moving when our co-workers are unavailable or on the other side of the world

32It is very common to have your way of contact and company website address in the signature part of your email

33We avail ourselves（） this opportunity （）approach you （）the establishment of trade relations with you

34We are sending you the samples（）requested

35We are sure that both of our companies will（）from the joint venture

36In the following, which statements belong to the good tips for drafting a successful initial letter or email?

37Which websites in the following belong to B2B platform?

38The purpose of establishing business relations includes（）

39The chamber of commerce is an organization of business people that promotes international commercial interests

40The initial letter does not refer to the letter of establishing business relations

41When we draft an initial letter, we must introduce our own company first

42The letter we sent 2 days ago is an enquiry（）color TV sets

43There is steady demand here（）leather gloves of high quality

44We would be pleased to send you some samples of our new cell phones on approval,（）our own expense

45Please（）to let us have your offer as soon as possible

46（）your prices are right, you will find a ready market in our market

47We can make an enquiry by（）

48An enquiry is a request from the buyer for information on the supply of certain goods with engagement

49When we make an enquiry, we will surely receive a response from the customer

50In a letter of specific enquiry, it’s not necessary for the buyer to indicate the name of the goods he wants to buy

51Sometimes general enquiry can be an initial letter

52We are sending you separately our latest catalogue with details of the various （） we handle

53Please note that a 5%（）applies to orders for each item exceeding 1000

54Compared with your last quotations for North America, we find the current（）rather high

55The above prices are on a CIF San Francisco（）

56To be frank with you, the price we quoted you only allow us a very small（）of profits

57An offer is the wish of the seller to sell particular goods under stated terms

58Companies in international business often conclude a deal through a process of offer-counter and offer-acceptance

59Once an offer is made, the buyer must accept it within the time limit given in the offer

60A counteroffer can be made by either a seller or a buyer in a business transaction

61A seller can make either an offer or a bid in different circumstances

62Please ship the ten chests of tea（）our Order No 2213 at an early date

63We thank you for your letter of May 5,（） your purchase from us of 200 metric tons of peanuts

64We are pleased to（）the following transactions with you

65We are pleased that we have booked（） 2000 pieces of bicycles

66We（） our Purchase Contract No 93124 in duplicate with our signature

67An order is a request to supply a specified quantity of goods

68The order can be made by email but not by phone

69Initial order is the same to trial order

70Duplicate order means buyers are satisfied with the goods, so they place an order again with the same terms and conditions of the last order

71An order should include specification and description of goods, prices involving unit price and total value, quantity and packing But it should not include terms of payment

72It is laid down in our S/C that the covering of L/C（）before the end of August

73We believe we can（） if you agree to pay by D/P at sight

74If the seller finds any discrepancies in the letter of credit, whom does he ask for an amendment?

75The description of merchandise on the letter of credit must be identical to that on the（）

76After signing the sales contract, the importer should establish the L/C according to the contract without delay

77The phrase observing the contract once you have signed it is to remind the buyers of reading the contract carefully when they are signing it

78The importer dislikes messages requiring L/C extension and amendment

79The date of shipment and the validity of L/C should be extended to the same date

80The exporter insists that 5% more or less be added to the clause of quantity because it is impossible to ship the exact amount for bulk goods

81What does a symbol usually contains?

82Pens are packed 10 pieces （） a box and 200 boxes （） a wooden case

83Packing list is prepared by the （） and sent to the （）for accurate tallying of the delivered goods

84Which of the following abbreviation is completely right?

85Packing list can be generally added in （）, but if it is required in L/C, that must be made according to L/C

86What is usually filled in the head of packing list number?

87When making packing list, （） are not generally included

88What does a symbol of shipping mark can be?

89Packing can be divided into transport packing (usually known as outer packing) and sales packing (usually known as packing)

90Conventionally, outer packing marks mainly include transport marks, directive marks and Conventionally, outer packing marks mainly include transport marks, directive marks and marks

91A transport mark consists of the name of the consignee or , destination and packing number

92Warning marks are obvious symbols or words to warn people against the hidden of inflammables, explosives and poisonous products, eg CORROSIVES, EXPLOSIVES, POISON, INFLAMMABLE, ACID WITH CARE, etc

93Special attention has been paid to the packing, which we trust will prove in every respect to your clients

94I’m afraid the cardboard boxes are not enough for transport by sea

95Each set is to be put in a cardboard box, strengthened with iron straps, and then put in a wooden case It must be strong enough to the roughest handling

96We use cardboard boxes and then them with iron straps

97Do you have any specific for packing?

98We trust you will give special care to the packing in order to avoid in transit

99What does a symbol of shipping mark cannot be?

100Packing can be divided into transport packing, inner packing and （）

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