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10934The more people use their mobile devices to search for and obtain local services， the more opportunities there are for marketers to send targeted messages to consumers at just the right moment， at just the right location， and in just the right way.

10935The “always on， always with us”nature of smartphones greatly shortens the time available for marketing materials.

10936Marketers have a number of tactics to build communities， including

10937________ refers to a more or less stable group of fans who are engaged and communicating with one another over a substantial period of time.

10938The movie Ne Zha applied the following viral marketing strategies：______.

10939Which of the following is the online version of word-of-mouth advertising？

10940Social marketing strengthens the brand and drives sales by having conversation with customers.

10941Which of the following are social marketing players？

10942Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants.

10943Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants.

10944How can a business optimize its website？

10945A consumer’s buying behavior is influenced by independent demographic variables which include __________.

10946Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants.

10947Both________ and _________ are the main things that determine your performance in the auction.

10948How can a business optimize its website？

10949A consumer’s buying behavior is influenced by independent demographic variables which include __________.

10950Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants.

10951Compared with other ad formats， sponsorships are not in an overtly commercial manner.

10952Rich Media Ads are far more effective than simple banner ads.

10953Rich Media Ads are also the least effective and the lowest cost form of online marketing.

10954Which of the following is NOT one of advertising networks’ functions？

10955Advertising networks allow advertisers target specific customers based on the profile of the audience viewing the content. This is called __________.

10956Context advertising is based on a pay-per-click basis.

10957Amazon Associates Program is a private industrial networks.

10958Organic search results depends on a biased algorithm.

10959Both________ and _________ are the main things that determine your performance in the auction.

10960How can a business optimize its website？

10961______occurs when a competitor clicks on search engine results and ads， forcing the advertiser to pay for the click even though the click is not justified.

10962A consumer’s buying behavior is influenced by independent demographic variables which include __________.

10963Chinese Singles’ Day shopping festival is a successful application of FOMO.

10964Consumer behavior is the study of how individuals， groups， and organizations_______goods， services， ideas， or experiences to satisfy their needs and wants.

10965A roughly equal percentage of men and women use the Internet today.

10966Which of the following are true for Walmart’s network？

10967Which of the following belong to major types of e-tailers？

10968Service providers trade _________ for revenue.

10969Which of the following belong to major types of e-tailers？

10970Which of the following are true for Walmart’s network？

10971Which of the following are true for Walmart’s network？

10972Which of the following companies are examples of industry consortia？

10973Service providers trade _________ for revenue.

10974Which of the following belong to major types of e-tailers？

10975Which of the following are true for Walmart’s network？

10976Which of the following companies are examples of industry consortia？

10977A ______ is a digital network designed to coordinate the flow of communications among firms engaged in business together.

10978On-demand service companies are characterized by the free sharing of resources between the company and consumers.

10979Service providers trade _________ for revenue.

10980Which of the following belong to major types of e-tailers？

10981Which of the following is not a variation of the e-tailer business model？

10982Which of the following is an example of a company using the content provider model？

10983Cooperation with key opinion leaders（KOL） has become the most popular marketing strategy for social media platforms and advertisers in China.

10984The single most important element of a business model is the management team responsible for making the model work.

10985All of the following may lead to a competitive advantage except：

10986All of the following can be considered a direct or indirect competitor of Amazon except：

10987Assume you are analyzing the market opportunity of a distance learning company， Learnmore.com， that creates education courses delivered over the Internet for the Fortune 1000 corporate market. Assume that the overall size of the distance learning market i

10988Which of the following is an example of the affiliate revenue model？

10989An e-commerce business model aims to use and leverage the unique qualities of the Internet， the Web， and the mobile platform.

10990The Reinvention period is characterized by_________.

10991Economists early visions about e-commerce include_________

10992The growth of social e-commerce is driven by_________.

10993The Reinvention period is characterized by_________.

10994Economists early visions about e-commerce include_________

10995The unique features of e-commerce technology include：

10996The growth of social e-commerce is driven by_________.

10997The Reinvention period is characterized by_________.

10998Economists early visions about e-commerce include_________

10999The growth of social e-commerce is driven by_________.

11000The unique features of e-commerce technology include：

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