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商务英语
商务英语
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Which of the following means 品牌精髓？
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How do you say 品牌意识 in English?
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How do you say 品牌延伸 in English?
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（） refers to the tendency to always buy a particular brand
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In order to take helpful notes during class, it is important to understand your instructors style of lecturing
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Note-taking should take place during class
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If textbook assignments are boring, the student does not have to complete them
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It is essential for students to take good notes during class because studies show that we forget 50% of what hear immediately after
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Before a class begins, it is important to review notes from reading assignments and previous lectures
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It is crucial that a student write down everything their instructor says during a lecture
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Note-taking methods include rubrics style, charting, outlining, mapping and Cornell
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When taking notes, your child should focus only on the details of the class and, like a reporter, get down the facts in black and white
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Your child should experiment with different ways to take notes, using different notation systems and structures, until he finds the best fit
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Note taking is an irrelevant skill and there is no academic or intellectual value in learning to take individualized notes
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Directions: Read the following sentences and fill in the missing word or phraseafraid doubt completely same out ofpoint problem sounds would be honest1I have to say, it （）interesting, but we should wait
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Directions: Read the following sentences and fill in the missing word or phraseafraid doubt completely same out ofpoint problem sounds would be honest 2Im （） that I cant agree with you on this suggestion
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Directions: Read the following sentences and fill in the missing word or phraseafraid doubt completely same out ofpoint problem sounds would be honest3What you are asking me to do is against the lawIts（） the question!
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Directions: Read the following sentences and fill in the missing word or phraseafraid doubt completely same out ofpoint problem sounds would be honest4Dont you think it（） better to give the contract to Samsons and not Ptech?
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Which of the following SWOT elements are internal factors for a business?
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Which of the following is false regarding why a SWOT Analysis is used?
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Which of the following could be a strength?
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Which of the following could be a weakness?
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Which of the following could be an opportunity?
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The creation of Virgin Cola, Virgin Air, Virgin Rail and Virgin Bride is an example of （）
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Consumers who always buy Levi’s when they need a new pair of jeans are showing （）
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The use of BMW cars and Nokia phones in James Bond films are examples of （）
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Cheap but good Chinese products have brought （） to Americans by giving them more choices and reducing the country’s inflation rate
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Not enough people recognize our logo; we need to spend a lot more on raising（）
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David Beckham advertising Vodafone is an example of （）
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（） refers to the value, both tangible and intangible, that a brand adds to a product/service
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（） refer to the statistical data of a population, especially those showing average age, income, education, etc
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The Toblerone （） contains the image of a bear hidden in the Matterhorn mountain, which is where Toblerone originally came from
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For example, if a company has 15 million shares outstanding at a share price of $25, its （） is $375 million
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Directions: Complete the response to Jacks questions belowWhy dont weIn my opinion How about Im afraid I see I think Jack: The proposal is the we change our logo and rethink our brand imageSo, what are your views on thisMary: （） (1),
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Directions: Complete the response to Jacks questions belowWhy dont weIn my opinion How about Im afraid I see I think John: （） (2) focus on our brand image first? Thats the key issue!
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Directions: Complete the response to Jacks questions belowWhy dont weIn my opinion How about Im afraid I see I think Andy: （） (3) I cant agreeWhat we need is a wider product range
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Directions: Complete the response to Jacks questions belowWhy dont weIn my opinion How about Im afraid I see I think Clara: （） (4) dong both? We can stretch our brand and improve our image at the same time
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Directions: Complete the response to Jacks questions belowWhy dont weIn my opinion How about Im afraid I see I thinkVictor: （） (5) what you mean, but weve got to start somewhere, and a new image is more important at this stage
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Travel （） are something showing your identity information and justify your travel
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And if you go abroad, you even need your （） to go through the customs
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You also need other things for your travel arrangement such as the （） which is a written plan for a package tour, for example
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If you travel abroad, you need to exchange RMB with the foreign currency based on the current （）
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In most cases tickets are needed for your travelThere are （）ticket and return ticket
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The （） is the item you can carry with you in the airplane
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Comparatively, the hotel is more expensive than the （） which is usually for those who are driving cars and the （） is the cheapest
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The word to describe a beautiful place is （）
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You can use（） to describe those villagers who often welcome visitors warmly and treat them with generosity
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If a place lost its tranquility due to the over-development of tourism, we can describe the place as （）
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Loyalty program is a （） program offered by a company to customers who frequently make purchases
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Loyalty programs could （）business and strengthen the relationship between the customer and the business
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Loyalty programs are based on（）
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Loyalty （） let customers accumulate points that they can redeem for rewards or free products/services
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（） adapts the loyalty punch programs
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Directions: identify the opinion and evidence in the following statements and mark them with O and E respectively（） Almost 70% of survey respondents say they are members of more than one loyalty program
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（） Its an investment that weve been very, very focused on over the last few years, he says
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（） Travelers get stingier with their loyalty
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（） Starwood has added perks such as letting elite members check in any time during the day
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（） To offer that kind of personalized service, though, companies will need better technology and training
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Directions: mark the statements with T (true) or F (false)（）The context is important for understanding a conversation
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（）The more you listen to different Englishes, the easier you can understand the authentic English
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（）The language is independent from the age and gender
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（）English grammar is helpful for improving English listening
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（）Speaking more is harmful to improve listening
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Directions: mark the statements with T (true) or F (false)（）Dealing with complaints is a chance to improve the relationship with customers
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（）Think of possible solutions before you go to complain
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（）As a part of your company, you should always defend your company and argue with the customer without any sympathy
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（）Sometimes the power of social media is helpful if the complaining failed
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（）Asking questions in a caring and concerned manner when dealing with complaints will do harm to your company
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Directions: fill the blanks with correct answersIn block format, everything is all （） justified
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In the first paragraph of the body, you should introduce yourself and your （） of writing this letter
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At last, you should restate the purpose and call for an （）
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The business letter should be （） and clearUse a courteous tone and make it convincing
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Check for spelling and （） mistakes because they make a letter look less professional and reflects carelessness
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（） reveals the key information in a graph
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The （） usually shows changes, comparing two or more things over time
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Your representation of a chart or a graph usually consists of 3 parts: （）, description and conclusion or inference
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The description is composed by two parts: the overview and （）
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The comparison and （） are conducted usually in analysing a graph
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Travel happens with or without luggage, and it can be one way or （） trip
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If you go abroad, you need your （） as one of your travel documents
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In customer loyalty program, customers are often given a unique （）, such as a membership card
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Loyalty programs could （）
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According to the video, English listening is influenced by（）
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Dealing with a customer’s complaints, you should（）
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The letter to point out a mistake by the letters recipient is called the letter of （）
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（） is/ are directly shown in the chart or graph
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Do in Rome as Romans do means when we travel, we should（）
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In the first paragraph of a business letter, you should introduce yourself and your （）
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Before you make a complaint, （）
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According to the video, we can use the context, grammar and （） to help us understand what others are talking about
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Try to deal with customers’ complaints with a sense of （）
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Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numberspoints programs, 2spend programs, 3tiered programs, 4paid programs, 5punch programs（） Customers are rewarded a product or service of e
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Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numberspoints programs, 2spend programs, 3tiered programs, 4paid programs, 5punch programs（）The programs let customers accumulate points that
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Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numberspoints programs, 2spend programs, 3tiered programs, 4paid programs, 5punch programs（） The programs give customers rewards based on dif
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Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numberspoints programs, 2spend programs, 3tiered programs, 4paid programs, 5punch programs（） Customers get loyalty credit for the amount they
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Directions: Please match the loyalty programs with their content and fill the blanks with the correspondent numberspoints programs, 2spend programs, 3tiered programs, 4paid programs, 5punch programs（） The programs provide an exclusive feel by incorp
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Hierarchical Structure has （） layers but （）individual responsibilities
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New, modern or small corporations usually have （） structure?
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The organization structure influences the following aspects except （）?
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What is the biggest advantage of hierarchical structure?
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