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数字时代的商务英语写作
数字时代的商务英语写作
1
Which of the following represents a goal for business writers？（）
2
Business communication has become more challenging than ever before，because of（）
3
Which of the following describes the language feature of business writing？（）
4
When preparing a business message，you should make your writing audience orientedAudience oriented means you should（）
5
Business writing should be purposefulIn this context purposeful can best be defined as（）
6
Business writing should be economicalIn this context economical can best be defined as（）
7
A business message should be long because quantity enhances quality（）
8
When you compose a business messages，you often need to cater for several levels of readership（）
9
One important purpose of writing a business message is to impress your reader and demonstrate your language competence by using big words and long complex sentences（）
10
Although business writing in English seems intimidating，templates or form letters can be an effective means to help with it（）
11
What question should you ask to visualize your audience？（）
12
Stephanie is preparing a market analysis for her business planFor firsthand information she should（）
13
Anya is sending a persuasive memo to her staff asking them to participate in the new wellness programWhich of the following sources of information would be most appropriate to help Anya shape an effective persuasive message for her staff？（）
14
The direct strategy would be most appropriate when（）
15
Richard began his memo with background information and explanations before announcing a reduction in health insurance coverageThe strategy Richard used is called（）
16
What is a sentence fragment？（）
17
Which of the following contains no sentence faults？（）
18
Which statement is accurate？（）
19
Which of the following best avoids flabby expressions？（）
20
Which of the following best avoids a long lead-in？（）
21
Business writers who use words such as interrogate，remuneration，and terminate are using language many readers would consider（）
22
Which of the following sentences best focuses on the audience？（）
23
As employees use instant messaging to conduct more business，they should send messages that are informal，conversational，and（）
24
Which of the following is most acceptable for business writing？（）
25
Which of the following demonstrates effective business writing？（）
26
To emphasize an idea through mechanics，place it in（）
27
Which of the following statements regarding bulleted or numbered lists is accurate？（）
28
Monica is writing her first safety-inspection reportTo sound businesslike and professional，Monica should include expressions such as the affected party，the undersigned，and the writer（）
29
The following sentence effectively uses a stylistic device to de-emphasize the bad news：Although we dont have any available positions at this time，we were pleased to receive your application and will keep it on file for six months（）
30
End dates and specific actions in a routine request letter should be placed in the（）
31
Which of the following would be the most effective closing statement in a routine action request letter？（）
32
In concluding your direct reply letter，you should（）
33
Kim is following the three-part plan to write a direct claim letter about a problem with her digital communication service bundleWhat should she put in her opening？（）
34
Which of the following is the most appropriate opening for an adjustment letter granting a claim？（）
35
To encourage a positive response to your request for action，consider connecting your appreciation in the closing to a statement developing sender benefits（）
36
If you use e-mail to respond to an inquiry，check facts carefully because your e-mail，like any document written for your company，is considered a legally binding contract（）
37
Begin a direct claim letter with a description of your previous experiences as a faithful，happy customer（）
38
In the closing paragraph of an adjustment letter，it is inappropriate to mention another one of your companys products or services（）
39
Tanya is planning a persuasive messageWhat should she do in her opening？（）
40
When using the indirect strategy in a persuasive message，you should place the reasons and explanations（）
41
Which of these statements about persuasion is most accurate？（）
42
The best way to begin a persuasive request is to（）
43
Professional marketers and salespeople follow the AIDA strategy in their sales letters because it is effectiveWhat does AIDA represent？（）
44
In the body of your persuasive message，you will reduce resistance by（）
45
When writing persuasive claim or complaint letter，you should（）
46
Roy needs to write a persuasive message to his bossWhat would you tell Roy to place in his closing？（）
47
Which of the following messages would most likely require the indirect strategy to persuade？（）
48
Select the situation that is least likely to require persuasion（）
49
Business writers must learn which bad-news messages should be presented with the direct strategy and which should be presented with the indirect strategy（）
50
If your receiver might overlook the bad news，it is appropriate to use the direct strategy（）
51
If your message may create a hostile reaction，you should use the indirect strategy（）
52
Thank you so much for asking me to speak at the universitys graduation ceremony is an effective buffer in a refusal letter（）
53
The most important part of a bad-news message is the section that explains why a negative decision is necessary（）
54
Using the following statement in an explanation of the reasons for the bad news could help the receiver to accept the messag
55
Placing the reasons before the bad news improves the chances that the reader will accept and understand the bad news（）
56
Company policy prevents us from exchanging your defective wireless router more than 30 days after you purchased it is an example of an effective explanation（）
57
To take the spotlight off the bad news，place it at the end of a paragraph（）
58
When you must refuse a request，you may sometimes offer an alternative，substitute，or compromise（）
59
Which of the following is most likely to be written as an informative report？（）
60
When you organize a report indirectly，in which order should you present your ideas？（）
61
Although citing sources in a formal report is essential，you do not need to cite sources in an informal report（）
62
The first step in preparing a report is to sit down and begin writing immediately this technique allows you to capture your best ideas quickly（）
63
Which of the following statement is incorrect？（）
64
What is the purpose of a letter or memo of transmittal？（）
65
Headings that show the outline of a report are called（）
66
Which of the following reports is an example of an analytical report？（）
67
Your company currently processes its payroll internally but is considering the use of an external accounting firmYou are in charge of determining whether your company should proceed with this planWhat kind of report would you most likely write？（）
68
Which of the following is not needed in a feasibility report？（）
69
Begin the job search by studying the job market and（）
70
The best advice for college students who need to learn about careers and establish a professional network is to（）
71
Which of the following is a traditional job-search technique？（）
72
Because it quickly reveals a candidates education and experience record，most recruiters favor a（n）（）
73
In the Education section of your résumé，you should（）
74
Experts argue about the best length for a résumé，but they agree that you shouldnt waste space on unnecessary informationWhich of the following should you omit on your résumé？（）
75
Generally，job seekers offer their e-portfolios on Web sites where potential employers can access the information round the clock，but e-portfolios are also（）
76
Which of the following is the best tip for creating a successful cover letter？（）
77
The most successful job seekers launch smart，reactive campaigns（）
78
It is unethical to present your grade point average （GPA） as a calculation based on the grades in your major courses only（）
79
A personally written message will have much more impact on your reader than a ready-made card（）
80
Writing letters of appreciation to customers who complain can be a smart business strategy（）
81
When responding to a letter of congratulations，minimize your achievements or suggest that the sender has exaggerated your good qualities to appear humble（）
82
Sympathy notes are probably more difficult to write than any other type of message（）
83
You should never send a goodwill messages via e-mail（）
84
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